Results 71 to 80 of about 7,770 (222)
"Customer Lifetime Value and RFM Data: Accounting Your Customers: One by One" [PDF]
A customer behavior model that permits the estimation of customer lifetime value (CLV) from standard RFM data in "non-contractual" setting is developed by extending the hierarchical Bayes (HB) framework of the Pareto/NBD model (Abe 2008).
Makoto Abe
core
SeqRFM: Fast RFM analysis in sequence data
Preprint.
Yanxin Zheng +4 more
openaire +2 more sources
Abstract This study investigates the longitudinal impact of socioeconomic instability on teen pregnancy and sexually transmitted infection (STI) diagnosis among adolescents and young adults (AYA) living in an agricultural region and examines pathways including supportive family and social structures, decision making autonomy in romantic relationships ...
Marie C. D. Stoner +11 more
wiley +1 more source
REDD+, RFM, Development, and Carbon Markets
Combining responsible forest management (RFM) experiences with literature reviews and stakeholder discussions allows an assessment of the potential role of RFM in reduced emissions from deforestation and forest degradation and conservation, sustainable ...
Bastiaan Louman +2 more
core +1 more source
The paradox of mosquito net fishing: Complex socio‐ecological trade‐offs in southwestern Madagascar
Abstract Small‐scale fisheries are vital for the livelihoods, nutrition and well‐being of millions of people in coastal regions. In many parts of the Global South, rising poverty, limited alternatives and declining resources have driven the spread of mosquito net fishing (MNF), a non‐selective practice using repurposed health‐distributed nets.
Francéline Marie Rasoanirina +6 more
wiley +1 more source
A review of the application of RFM model
[[abstract]]RFM (Recency, Frequency and Monetary) model has been widely applied in many practical areas in a long history, particularly in direct marketing.
林士彥, Lin, SY
core
Relative fat mass (RFM) serves as an emerging metric for estimating body fat composition. This study evaluates the association between RFM and chronic kidney disease (CKD) using data from the National Health and Nutrition Examination Survey (NHANES ...
Zhendong Wang +8 more
doaj +1 more source
Análisis multivariado para segmentación de clientes basada en RFM
Context: To build a successful relationship management (CRM), companies must start with the identification of the true value of customers, as this provides basic information to implement more targeted and customized marketing strategies.
Paola Cristina Jiménez Oviedo +6 more
core +1 more source
Background: Relative fat mass (RFM) represents a newly developed sex-specific anthropometric formula to estimate total body fat percentage. Nonetheless, research examining the correlation between RFM and the risk of diabetes remains scarce. This research
Binhui Xiao +4 more
doaj +1 more source
Improving the direct marketing practices of FMCG retailers through better customer selection. An empirical study comparing the effectiveness of RFM (Recency, Freuency and Monetary) CHAID (Chi-squared Automatic Interaction Detection), stepwise logit (logistic regression) and ANN (Artificial Neural Networks) techniques using different data variable depths [PDF]
The intent of this thesis is to understand Data Mining technique effectiveness in both shallow (RFM variable only) and expanded data environments.
Di Tullio, Ian
core

