Results 111 to 120 of about 4,363 (216)

New Approach: Customer Segmentation using RFM Model and Demand Classification

open access: yes
This research introduces an integrated data mining framework that combines RFM (Recency, Frequency, Monetary) analysis with demand pattern classification—encompassing Smooth, Erratic, Intermittent, and Lumpy categories—to refine customer segmentation ...
Muhammad Fermi Pasha   +2 more
core   +1 more source

Segmentação de Clientes e Otimização de Estratégias: Abordagens Avançadas com Analise RFM e Algoritmos de Clusterização [PDF]

open access: yes
This article discusses customer segmentation and strategy optimiza tion through RFM analysis and clustering algorithms. RFM analysis (Recency, Frequency, and Monetary Value) identifies high-value customers, helping prio ritize marketing efforts for ...
Santana Júnior, Geraldo Figueiredo de
core  

Using RFM-based association rules to build a service recommendation system

open access: yes, 2017
碩士現今企業競爭激烈,企業為了能永續經營,不斷的縮短產品開發時間外,也需要能快速反應顧客需求,所以企業也開始瞭解與滿足顧客的需求,與顧客建立良好關係,以往企業只重視實體產品,但現在也逐漸重視無形的服務,希望藉著提高服務品質,來提高顧客滿意度,以提高競爭力。所以企業開始透過產品的特性來設計服務內容,利用服務內容來提高顧客的保留率及市場佔有率。因此透過提供服務所產生的價值與內容的重要性,慢慢的逐漸超過有形的實體產品。 近年來網際網路蓬勃發展,導致服務資訊超載,為了讓顧客有效找到符合之服務資訊 ...
洪千雯;Hung, Chien Wen
core  

Cultural evolution of beauty standards. [PDF]

open access: yesProc Natl Acad Sci U S A
Boucherie L   +4 more
europepmc   +1 more source

Modeling Within- and Across-Customer Association in Lifetime Value with Copulas

open access: yes
Recent advances in linking Recency-Frequency-Monetary value (RFM) data to Customer Lifetime Value (CLV) in non-contractual settings rely on the assumption of independence between the transaction and spend processes. We propose to model jointly the inter-
Lemmens, A., Croux, C., Glady, N.
core  

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