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Predicting Outpatient Follow-Up Retention After Inpatient Treatment in Patients With Alcohol Use Disorder: A Data-Driven Random Forest Approach. [PDF]

open access: yesAddict Biol
Barb JJ   +8 more
europepmc   +1 more source

""Counting Your Customers" One by One: An Individual Level RF Analysis Based on Consumer Behavior Theory" [PDF]

open access: yes
In customer relationship management (CRM), ad hoc rules are often employed to judge whether customers are active in a "non-contractual" setting. For example, a customer is considered to have dropped out if he or she has not made purchase for over three ...
Makoto Abe
core  

CRM strategies based on RFM analysis and Collaborative Filtering: An Empirical Study on E-commerce

open access: yes, 2013
客戶關係管理(CRM)作為一種行銷理念,已提供了瞭解客戶需求和推論客戶傾向趨勢的基礎。但是,大多數企業在制定長期正向的客戶關係管理策略時,仍存有困難。 為了預測客戶行為的變化,並提供顧客導向的服務,本研究提出了基於RFM分析和協作性過濾的CRM策略。 首先,以RFM 方法和K-means方法來衡量客戶的忠誠度,收集有類似RFM加值的顧客成為群組。本研究定義了8種群組的顧客,並將這些群組 與實際資料比較,進而評估RFM值是否有助於預測客戶的購買行為。 結果顯示,RFM策略 ...
In, Seong-mi, 印城美
core  

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