Results 171 to 180 of about 15,566,129 (208)
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Mining Valuable Fuzzy Patterns via the RFM Model
2022 IEEE International Conference on Data Mining Workshops (ICDMW), 2022Yanlin Qi +3 more
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Journal of Interactive Marketing, 1999
Abstract A central problem in database marketing is how to choose which customers in the firm's database to target with an offer. This paper presents a simple stochastic RFM model to carry out such a task. By making a few straightforward assumptions about the customers in the database, the stochastic model provides a means of (1) ranking customers in
Richard Colombo, Weina Jiang
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Abstract A central problem in database marketing is how to choose which customers in the firm's database to target with an offer. This paper presents a simple stochastic RFM model to carry out such a task. By making a few straightforward assumptions about the customers in the database, the stochastic model provides a means of (1) ranking customers in
Richard Colombo, Weina Jiang
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E-commerce Customer Segmentation Based on RFM Model
Lecture Notes in Electrical Engineering, 2022openaire +3 more sources
RFM approach for telecom insolvency modeling
Kybernetes, 2016Purpose – The purpose of this paper is to present application of recency, frequency and monetary value (RFM) approach to predict customer insolvency using telecommunication data corresponding to RFM of late payments. The study tackles a serious problem that telecommunication companies often face and shows the ways to ...
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Data-mining application for country segmentation based on the RFM model
International Journal of Data Analysis Techniques and Strategies, 2008For effective Customer Relationship Management (CRM), it is important to gather information on customer value. Segmentation is the method of knowing the customers and partitioning a population of customers into smaller groups. This paper develops a novel country segmentation methodology based on Recency (R), Frequency (F) and Monetary value (M ...
Mehdi Ghazanfari +2 more
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Segmentaion of C2C Customer Using RFM Model
2011Customers segmentation is the key to customer relationship management, this paper analyze RFM (recency, frequency, and monetary value) paradigm with customer, and use RFM value as clustering properties by K-means. The customers can be divided into four levels includes important keep customers, important development customers, general customers ...
Jianying Xiong, Leiyue Yao
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Customer Segmentation Using Fuzzy-AHP and RFM Model
2020 8th International Conference on Reliability, Infocom Technologies and Optimization (Trends and Future Directions) (ICRITO), 2020In today’s business environment the number of customers buying products online have increased, it is difficult for the firm to determine customer lifetime value (CLV) of every customer. In this paper, customer segmentation is used to find the customer lifetime value for a UK based registered company that sells unique gifts.
Anu Gupta Aggarwal, Sweta Yadav
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APPLICATION OF RFM MODEL ON CUSTOMER SEGMENTATION IN DIGITAL MARKETING
Nigerian Journal of Science and EnvironmentCustomers playa pivotal role in the success of any business. The ability to attract and retain the right clientele, who consistently engage with a company's products and services, hinges on a thorough understanding of their purchasing behavior. Successful businesses tailor their offerings to meet the unique requirements and preferences
Maureen Akazue +2 more
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Personalized Dynamic Pricing with RFM Modeling
Proceedings of the 2021 7th International Conference on e-Society, e-Learning and e-Technologies, 2021Dimitrios Kelesakis +2 more
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