Results 191 to 200 of about 15,566,129 (208)

Predicting Customer Value per Product: From RFM to RFM/P

Journal of Business Research, 2021
Cleo Schmitt Silveira, Rodrigo Heldt
exaly  

The distribution-based recency, frequency and monetary (RFM) score segmentation method: A novel RFM model for enhanced marketing strategies

Applied Marketing Analytics: The Peer-Reviewed Journal
Customer segmentation is important for marketing and campaign management, and the RFM (recency, frequency and monetary) model is widely used for this purpose. However, existing algorithms typically segment customers based on overall similarity in R, F and M scores, which may not provide the most meaningful insights for retailers.
A. Joy Christy, A. Umamakeswari, S. Sri Laxmi Narasimhan   +2 more
openaire   +1 more source

Spaceborne SAR image geocoding with RFM model

National Remote Sensing Bulletin, 2012
null 魏晓红, null 张路, null 贺雪艳, null 廖明生   +3 more
openaire   +1 more source

New RFM-D Classification Model for Improving Customer Analysis and Response Prediction

Ain Shams Engineering Journal, 2023
Hanaa Hachimi, Moulay Youssef SMAILI
exaly  

Hybrid Model for Customer Segmentation Based on RFM Framework

2022 7th International Conference on Intelligent Computing and Signal Processing (ICSP), 2022
openaire   +1 more source

Multi-Behavior RFM Model Based on Improved SOM Neural Network Algorithm for Customer Segmentation

IEEE Access, 2022
Aman Jantan, Liao Juan, Yunfei Ruan
exaly  

Using improved RFM model to classify consumer in big data environment

International Journal of Embedded Systems, 2021
Guang Sun, Xiaofeng Xie, Jiayibei Zeng, Wangdong Jiang, Meisi Lin, YuXuan Huang, Yanfei Xiao   +6 more
openaire   +2 more sources

Enhancing customer segmentation in a supermarket: an empirical comparison of typical RFM and demographic-extended RFM models

International Journal of Data Analysis Techniques and Strategies
Yu Xiang Han, Kai Fu Yang, Ming Min Lo, Chun Chin Hsu, Hao Wei Yang, Hsin Hung Wu   +5 more
openaire   +1 more source

RFM: Refined Feature Modeling for Multimodal Recommendation

IEEE Transactions on Consumer Electronics
Wenxing Ding, Zhida Qin, Wenhao Xue, Pengzhan Zhou, Tianyu Huang   +4 more
openaire   +1 more source

The Application of Data Mining and RFM Model in Market Segmentation of a Veterinary Hospital

Journal of Statistics and Management Systems, 2019
Hsin-Hung Wu, Shih-Yen Lin, Jo Ting Wei
exaly