Results 231 to 240 of about 23,219,701 (277)
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Journal of Vacation Marketing, 2018
Despite a large focus on polysemy and rhetorical figures in brands and logos, there is much less research on slogans in marketing literature in general and virtually no studies that relate slogans to tourism destinations using a similar methodology.
Michael W. Lever, Rumaila Abbas
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Despite a large focus on polysemy and rhetorical figures in brands and logos, there is much less research on slogans in marketing literature in general and virtually no studies that relate slogans to tourism destinations using a similar methodology.
Michael W. Lever, Rumaila Abbas
semanticscholar +1 more source
Rhetorical video argument analysis
2013 8th International Conference on Information Technology in Asia (CITA), 2013It is documented that video is one of the media used to deliver information, but little is known about rhetorical video and its relation with viewer's behaviors and practices. This study is conducted how behaviors and practices can determine viewer's understanding, based on their facial expression.
Irwan Shahbudin, Azizah Jaafar
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A rhetorical analysis of Village
Short Film Studies, 2010The award-winning TV spot Village is a creative example of NGO advertising using condensed visual storytelling. The spot is analysed using rhetorical concepts and communication theory, and potential effects are discussed in relation to contexts, strategy and communication ethics.
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Management and Organization Review
In this article, we develop a computational measure of firm-level rhetorical nationalism. We first review the literature and develop a four-dimensional theoretical framework of nationalism relevant to firms: national pride, anti-foreign, dominant agenda (
Lori Qingyuan Yue +2 more
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In this article, we develop a computational measure of firm-level rhetorical nationalism. We first review the literature and develop a four-dimensional theoretical framework of nationalism relevant to firms: national pride, anti-foreign, dominant agenda (
Lori Qingyuan Yue +2 more
semanticscholar +1 more source
William Osler's historiography: a rhetorical analysis
Canadian Bulletin of Medical History, 1986William Osler the historian is viewed principally as an early collector of medical and scientific books and as an advocate of a method of teaching the history of medicine, namely, that it be taught on wards and in clinics rather than in formal courses.
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Rhetoric or Deliberation? The Case for Rhetorical Political Analysis
Political Studies, 2016This article joins together recent work in rhetorical political analysis with methodological advances made in intellectual history to prospect a historical and linguistic approach to public reason and deliberation. It is offered as an alternative to currently dominant approaches that emphasise philosophical and normative understanding, especially ...
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Rhetorical Analysis of “Yantielun”
Korean Journal of Rhetoric, 2023Jiyeon Kim, Mingu NA
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