Results 161 to 170 of about 1,297,006 (285)

MODERN POLITICAL RHETORIC ON AGRESSION AS A CATEGORY OF EVIL IN THE CONTEXT OF THE WAR

open access: yes"Scientific notes of V. I. Vernadsky Taurida National University", Series: "Philology. Journalism"
I. Yu. Skovronska, B. M. Yuskiv
openaire   +1 more source

Post With Care: How Language Use Influences the Effectiveness of CEOs' Climate‐Related Messages on Social Media

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT Chief executive officers (CEOs) play a pivotal role in shaping public discourse on climate change through social media, yet how their language use affects the effectiveness of climate‐related posts remains unclear. Drawing on schema‐congruity theory and leader role expectations, we conceptualize certainty in language as congruent and anxiety ...
Ellen Weber   +4 more
wiley   +1 more source

Enabling Circular Economy Performance Through Organizational Capabilities: The Mediating Role of Circular Business Model Innovation

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT The transition to a circular economy requires firms to mobilize organizational capabilities that redesign how value is created, delivered, and captured. Although Circular Business Model Innovation (CBMI) has emerged as the central operational mechanism for circular transformation, the capability stack that triggers CBMI and the ...
Haowen Li   +4 more
wiley   +1 more source

Climate Change Disclosure and Sustainability Awards: Does Assurance Add Value? Evidence From the European Context

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT Sustainability awards have become an increasingly visible mechanism for recognising firms' environmental and social performance. This paper examines the individual and combined effects of climate change disclosure and the external assurance of sustainability reports on firms' likelihood of receiving awards for sustainability performance. Using
Isabel‐María García‐Sánchez   +3 more
wiley   +1 more source

Rhetorical Strategies in the Contemporary Professional Text

open access: yes
The majority of special or professional texts are organised according to a definite set of conventions that facilitate the communication and interpretation of the information presented.
Iļinska, Larisa   +2 more
core  

Effective framing strategies for service advertising: The impact of narrative, rhetorical tropes and argument on consumer response across different service categories [PDF]

open access: yes
This thesis investigates the role of information framing strategies for services advertising. The framing strategy refers to the distinguishable pattern in the manifest advertisement (McQuarrie and Mick 1996) and represents the structural composition of the information presented (Tsai 2007). Focusing on services is an important line of enquiry which is
openaire   +2 more sources

Some analyses of the first person plural in the portuguese language in ult Magazine Dossier: Epistemic modalization features and different meanings associated with ethos, pathos and logos categories of rhetoric

open access: yes, 2019
Investiga-se, neste artigo, o uso da primeira pessoa do plural em recortes do texto Consciência e lutas feministas: conquistas e desafios no Brasil, texto que apresenta o dossiê Percepções do Feminino e Ações Feministas, publicado na Revista Cult/Edição 210/2016.
Bini, Renan Paulo   +1 more
openaire   +1 more source

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