Results 111 to 120 of about 124,987 (307)
Entry-level Salesperson Selection: An Engaging Experiential Exercise for Sales Management Students
Journal for Advancement of Marketing Education, 2018 ## Purpose of the Study The purpose of this paper is to present an innovative recruitment and resume screening simulation that has been used and tested for many years in sales management courses. ## Method/Design and Sample The Entry-level Salesperson
M. J. Billups, Amit Poddar
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Agribusiness, EarlyView.ABSTRACT The origin of a product, if associated with good quality, can contribute to building a positive collective reputation, leading to a potential price premium. However, it is conceivable that a producer markets a product by evoking symbols, images, words, and values typical of places other than where it was designed or produced, creating a ...
Annalisa Caloffi +2 more
wiley +1 more source
Agribusiness, EarlyView.ABSTRACT Native plants offer a variety of aesthetic (e.g., fall colour, fruit, flowers) and functional benefits (e.g., pollinator friendly, wildlife friendly, water management). How these benefits influence consumer choice and perceived value of native versus introduced plants is not well understood.
Alicia Rihn +3 more
wiley +1 more source
, 2014 The implementation of the CMGS (Case Method with Guest Speakers) Project in Sales Management courses provides Marketing undergraduate students with first-hand practical knowledge about how a sales manager can deal with a wide variety of professional ...
Vallespín, M. +2 more
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Fault prediction of aircraft engine based on adaptive hybrid sampling and BiLSTM
Scientific ReportsTo address the class imbalance problem in aero-engine fault prediction, we propose a novel framework integrating adaptive hybrid sampling and bidirectional LSTM (BiLSTM).
Junying Hu, Xu Jiang, Huan Xu, Ke Zhang
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Does a Specialized Niche Market Vegetable Processor Enjoy Bargaining Power?
Agribusiness, EarlyView.ABSTRACT Agribusiness companies may achieve competitive advantage through specialization within niche markets. One such niche is the fresh‐cut fruit and vegetable market, which has been steadily growing in Germany. This study examines whether the specialization of a German fresh‐cut producer grants it with market power within this niche market.
Nikolas Bublik +3 more
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SOME BASIC SKILLS FOR SUCCESSFUL PERSONAL SALES [PDF]
As one of the instruments of the promotional mix, personal sales are related to the strategy and purposes of the promotional policy and directed to stimulating and enhancing of sales of offered goods and services.
Vanya Kuzdova Banabakova
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Book review: SALES management [PDF]
LBS Journal of Management & Research, 2022 Isaac Kazungu +2 more
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In today’s dynamic and highly competitive business environment, sales management serves as the backbone of organizational growth and sustainability. It is more than just closing deals—it is a strategic function that blends psychology, analytics, customer relationship management, and leadership to drive revenue and long-term success.
Dr. Hemanth Kumar S +3 more
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The Power of Unity: Collective Action and Smallholder Agricultural Performance in West Africa
Agribusiness, EarlyView.ABSTRACT We analyze the impact of collective action through farmer‐based organizations (FBOs) on smallholders' farm performance and income inequality in Ghana, Benin, The Gambia, and Mali. We find that FBO membership increases cereal yield in Ghana and The Gambia, legume yield in Mali, ruminant numbers in Benin and The Gambia, and total farm income in ...
Emmanuel Donkor +3 more
wiley +1 more source