Results 111 to 120 of about 895,122 (310)

Searching for strategy in sales

open access: yesJournal of Strategic Marketing, 2009
This issue of the journal contains seven separate contributions to the debate regarding the emergence and characteristics of the strategic sales organization. The papers published here move the strategic sales issue from the generalized prescription of a more strategic approach to sales, to more specific analyses of critical topics: the strategic ...
openaire   +3 more sources

Arousal and Merriment as Decision Drivers among Young Consumers [PDF]

open access: yes
Arousal among young consumers plays a key role in buying decisions. One of the challenges for success in retailing is to enhance the in-store ambience to influence the young consumers for prolonged stay in the store for shopping and explore the zone of ...
Rajagopal
core  

Analisis Strategi Pemasaran Untuk Meningkatkan Volume Penjualan Ekspor (Studi Pada Perusahaan PT Kaltim Prima Coal) [PDF]

open access: yes, 2017
PT Kaltim Prima Coal is one of the largest coal company in Indonesia, whichs located in Sangata, East Kutai, East Kalimantan. One objective of the company is a producer of coal with high competitiveness whose products are demand by consumers, so it takes
Siregar, Y. H. (Yosua)   +1 more
core  

U.S. Consumer Preferences for Cage‐Free Eggs and Hen Housing Policies

open access: yesAgribusiness, EarlyView.
ABSTRACT Farm animal welfare (FAW) continues to be a divisive issue in the egg industry. In the United States, 10 states and most major retailers have implemented policies or voluntary pledges to transition to 100% cage‐free egg sales. We use best‐worst scaling and discrete choice experiments to evaluate U.S.
Vincenzina Caputo   +3 more
wiley   +1 more source

Regional Strategies of Multinational Pharmaceutical Firms [PDF]

open access: yes
This paper examines the R&D and strategies of the world’s largest firms in the pharmaceuticals sector and finds a high degree of intra-regional sales. R&D and sales are more concentrated within North America and Europe than in Asia.
Alan M. Rugman, Cecilia Brain
core  

Who Are the Farmers Participating in a Carbon Sequestration Program? Results of a Discrete Choice Experiment in Germany

open access: yesAgribusiness, EarlyView.
ABSTRACT Agricultural soils offer great potential for carbon sequestration through humus formation. One way to motivate farmers to build up humus is through humus programs. These are still at an early stage of development, poorly explored, and the number of participating farmers is low. Our aim is to explain the heterogeneity of farmers' willingness to
Julia B. Block   +2 more
wiley   +1 more source

Strategi Pemasaran Melalui Media Sosial dalam Meningkatkan Penjualan : Studi Kasus Yowes Mie

open access: yesJurnal Akutansi Manajemen Ekonomi Kewirausahaan
Digitalization is growing rapidly, especially in marketing strategies through social media applications, so that it can increase sales. Yowes Mie business utilizes social media as an effective and efficient means of promotion.
Dalilatul Husnah, Fahrudin Fahrudin
doaj   +1 more source

SOFTWARE RETAILERS FROM BRAŞOV AND THE ONLINE STORES [PDF]

open access: yesManagement & Marketing, 2012
This paper presents the factors that influence the online marketing strategies of software vendors from Braşov County. An analysis of the software retailers’ attitudes from Braşov regarding online marketing and advertising was made.
Axenia Bianca BOITOR
doaj  

Growth Optimal Investment Strategy Efficacy: An Application on Long Run Australian Equity Data [PDF]

open access: yes
A number of investment strategies designed to maximise portfolio growth are tested on a long run Australian equity data set. The application of these growth optimal portfolio techniques produces impressive rates of growth, despite the fact that the ...
Benjamin Francis Hunt
core  

E-textbooks: the Bournemouth University experience [PDF]

open access: yes, 2014
E-books have been a crucial part of the Bournemouth University collection strategy for over a decade and library model e-books are our preferred method of providing suggested reading.
Ford, Neil
core  

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