Results 1 to 10 of about 12,143,329 (350)
The impact of mobile customer relationship management (mCRM) on sales collaboration and sales performance [PDF]
Journal of Marketing Analytics, 2020 In our study, a measure of Mobile CRM (mCRM) is adapted and applied to salespeople in a business-to-business sales context. We propose a research model that integrates Technology Acceptance Model and DeLone and McLean’s IS success model to investigate ...
Rodriguez M, Boyer S.
europepmc +3 more sources
The state of lead scoring models and their impact on sales performance. [PDF]
Inf Technol Manag, 2023 Although lead scoring is an essential component of lead management, there is a lack of a comprehensive literature review and a classification framework dedicated to it. Lead scoring is an effective and efficient way of measuring the quality of leads.
Wu M, Andreev P, Benyoucef M.
europepmc +2 more sources
Impact of big data analytics on sales performance in pharmaceutical organizations: The role of customer relationship management capabilities. [PDF]
PLoS One, 2021 In this era of technology development, every business wants to equip its salesforce with a sustainable salesforce automation system to improve sales performance and customer relationship management (CRM) capabilities.
Shahbaz M +5 more
europepmc +2 more sources
Journal of Business and Industrial Marketing, 2020 Purpose Considering recent changes in sales practices, such as the sales role becoming more strategic, increased reliance on technology for sales activities, increased stress from adding technological responsibilities to the sales role and decreased ...
Vaibhav Chawla +2 more
exaly +2 more sources
Social Networks and Sales Performance [PDF]
RAC: Revista de Administração Contemporânea, 2011 This paper argues that an informal network can itself be a basis for the increase in a sales manager’s performance. Informal networks create a structure that surpasses the formal hierarchical structure defined by the firm.
Danny Pimentel Claro +1 more
doaj +5 more sources
Salespeople’s innovativeness: a driver of sales performance
Management şi Marketing, 2018 The purpose of this study is to develop a conceptual model for explaining the process of how salespeople’s innovativeness leverages sales performance by introducing the organizational learning-based factors such as sales team tacit knowledge exchange ...
Ferdinand Augusty Tae +1 more
doaj +2 more sources
Behavioral Sciences, 2022 This study investigates the role of value congruence and top management support on salespeople’s customer-oriented selling behavior and adaptive selling behavior.
Chankoo Yeo, Ihsan Ullah Jan
doaj +1 more source
The effect of social media as marketing tool on sales performance of SMEs in Malaysia [PDF]
Asian Journal of Social Science Research, 2023 This study examines the effect of social media marketing on the sales performance of small and medium enterprises (SMEs) in Malaysia. The data were gathered from 308 business owners.
Hanifah Moksin +5 more
doaj +1 more source
Evaluating Online Marketing Tools and Providing a Model to Improve Sales Performance [PDF]
International Journal of Digital Content Management, 2023 The purpose of this study is to evaluate online marketing tools and provide a model to improve sales performance. This qualitative research is applied in terms of purpose.
hamid Poorahmadi Hooshmand +3 more
doaj +1 more source
International Journal of Data and Network Science, 2021 This research aims to analyze the relationship between digital marketing on quality service, digital marketing on sales performance, quality service on sales performance, and digital marketing on Sales performance through quality service.
A. Djakasaputra +5 more
semanticscholar +1 more source