Results 61 to 70 of about 98,629 (228)
Hilltops and Marches: A Cultural and Semiotic Analysis of Pepsi and Coca-Cola Advertising Strategies [PDF]
The Coca-Cola Company released an advertisement in 1971 that had powerful themes of unity in a time of significant discord around the world. Almost 50 years later, the Pepsi Company released an advertisement that aimed to accomplish similar values of ...
Herrmann, Samuel
core +1 more source
Abstract We tested a recently‐found sound symbolic effect, the gleam‐glum effect, in which words with the [i]‐phoneme (like “gleam”) are perceived as emotionally more positive than matched words with the [Ʌ]‐phoneme (like “glum”). We extend prior work and verify this effect using a novel online pseudoword‐to‐scene matching task, testing U.S.
Ye Li +3 more
wiley +1 more source
La sémiotique computationnelle étudie l’interaction entre les processus d’émergence du sens et les systèmes formels, computables et numériques. En effet, l’une de ses hypothèses est la possibilité de décrire la sémiose à travers des métalangages formels ...
Davide Pulizzotto
doaj
O signo linguístico e as modalidades lógicas aristotélicas
O presente trabalho, que realiza uma análise epistemológica e lógica do estatuto do signo linguístico em Saussure e em Benveniste, faz parte de um projeto maior, cujo objetivo é o de verificar a possibilidade do fechamento do quadrado das modalidades ...
Fábio Tfouni
doaj +1 more source
The value question in India: Ethnographic reflections on an ongoing debate [PDF]
The terms of the debate about anthropological approaches to the value question in India have been set by Dumont, whose theories were based on his ethnographic studies in North and South India, his knowledge of the Sanskrit literature, his synthesis of ...
Gregory, Chris
core
Evidence for laryngeal aspiration in Greek? Part I: The 'recent' evidence [PDF]
Since de Saussure, H. Pedersen and Kurylowicz the Sanskrit (and Indo-Iranian) voiceless aspirates are considered to be the result from the combination of a plain voiceless plosive and a laryngeal (*h(2) according to most scholars), and, consequently, the
De Decker, Filip
core +2 more sources
Gesturing While Writing: An Alternate Perspective on Mimetic Prosody
Critical Quarterly, EarlyView.
Paul Magee
wiley +1 more source
Abstract The analysis of Lenin’s language and rhetoric undertaken by the leading representatives of Russian Formalism in the pages of the journal LEF in early 1924 represents more than a tactical attempt to align Formalism with the mainstream of Bolshevik culture‐building in the context of the Soviet 1920s.
Alastair Renfrew
wiley +1 more source
Distribution and Biology of the Sphecine Wasps of Michigan (Hymenoptera: Sphecidae: Sphecinae) [PDF]
Biological information and distribution maps are provided for the 26 species of thread-waisted wasps that occur in Michigan. Podium luctuosum is a new state record.
O\u27Brien, Mark F
core +3 more sources
Five New Species of New Zealand Hemiandrus Ander 1938 Ground wētā (Orthoptera: Anostostomatidae)
Five new species of ground wētā endemic to Aotearoa New Zealand are described based on morphological traits and informed by phylogenetic analysis of mitochondrial DNA sequences. Hemiandrus briarae sp. nov. is a robust species living on mountains in northeast South Island, and H. dryadis sp. nov. is a gracile denizen of forests in northwest South Island.
Steven A. Trewick +1 more
wiley +1 more source

