Results 171 to 180 of about 15,230 (306)
Policy 4105 Open Access Procedures 1. Read the copyright agreement your publisher has asked you to sign. Most publishers require you to transfer some, if not all, of your copyright to your scholarly works.
Office, Scholarly Communications
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Inclusive or Inauthentic? Consumer Scepticism Towards LGBTQ‐Themed Cause‐Related Marketing
ABSTRACT Cause‐related marketing (CRM) is widely used to signal corporate social responsibility and engage ethically motivated consumers, yet its effectiveness remains contested in identity‐sensitive domains such as LGBTQ inclusion. Drawing on Social Identity Theory and Attribution Theory, this research examines how LGBTQ cause identification ...
Wilson N. Ndasi
wiley +1 more source
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Georgia Southern University
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From Confusion to Clarity: A Multi‐Stage Process Framework for Understanding Consumer Confusion
ABSTRACT This paper reconceptualizes consumer confusion as a multi‐stage temporal process rather than a static outcome, addressing theoretical fragmentation in existing antecedent‐consequence models. By integrating cognitive appraisal, contextual amplification, and adaptive coping within a unified framework, we explain how confusion unfolds rather than
Fatih Celik, Erdogan Koc
wiley +1 more source
Transformation Teams Leading the Hispanic‐Serving Institutions Movement at HSI Community Colleges
ABSTRACT The Department of Education defunded discretionary grant programs for enrollment‐based minority‐serving institutions (MSIs) on September 10, 2025, yet Hispanic‐serving institutions (HSIs) still exist and must continue to adapt to their growing population of Latine/x students.
Gina Ann Garcia +2 more
wiley +1 more source
ABSTRACT Corporate social responsibility (CSR) has undergone continuous expansion across industries, yet its intellectual evolution and cross‐sectoral linkages remain insufficiently understood. This study provides a comprehensive, data‐driven assessment of CSR's developmental trajectories by analyzing 3314 Web of Science articles using key‐route main ...
Wei‐Hao Su +2 more
wiley +1 more source
ABSTRACT To meet rising sustainability demands, companies increasingly use social media to communicate product‐related CSR initiatives. Consumers' interactions with these messages largely depend on the messages' perceived credibility. However, there remains limited understanding of how firms combine communication characteristics into distinct patterns ...
Judith Derenthal, Waldemar Toporowski
wiley +1 more source
ABSTRACT Sustainability‐oriented collaborations are inter‐organisational arrangements where the competencies of multiple companies are pooled together to tackle environmental challenges. These collaborations differ from traditional strategic alliances in that they tackle complex goals amidst greater uncertainties that extend beyond economic performance,
Vittorio Maria Garibbo +3 more
wiley +1 more source
Building an interactive dashboard to visualize institutional open access publishing trends. [PDF]
Gorman EF, Shelawala N, Yarnell A.
europepmc +1 more source
ABSTRACT Firms invest heavily in corporate social initiatives (CSIs), yet evidence of behaviour change remains limited. This study examines whether corporate social marketing (CSM) elicits stronger behavioural intentions to change than other CSI formats, such as philanthropy and cause‐related marketing (CRM), and identifies the psychological mechanisms
Paul Blaise Issock Issock
wiley +1 more source

