Results 141 to 150 of about 3,995 (261)

Surprise Marketing

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Surprise marketing, characterized by unexpected tactics such as blind boxes and spontaneous discounts, captivates consumers by sparking curiosity and participation. Despite increasing industry use, scholarly research remains fragmented and limited.
Xin‐Jean Lim   +2 more
wiley   +1 more source

Not the Real Me! Effects of Secrecy on Consumers' Regret About Their Consumption Decisions

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Many consumers have secrets that frequently preoccupy their minds. They may find themselves thinking about their secrets even outside of contexts where secret‐keeping is relevant, such as during shopping activities. Previous research suggests that the impact of secret preoccupation on individuals' perceptions and behavior is significant. Thus,
Dongjin He, Yuwei Jiang
wiley   +1 more source

Polyvinylidene Fluoride: Reaction Engineering and Applications

open access: yesMacromolecular Reaction Engineering, EarlyView.
An updated review on polyvinylidene fluoride (PVDF) is presented in this work. Its properties, important areas of application and different methods of production are described, with particular focus on emulsion polymerization, covering the latest advances in formulations and modeling studies.
Burak Hanamirian   +2 more
wiley   +1 more source

Alpine flora of Kashmir Himalaya: floristic assessment, life history traits and threat status

open access: yesNordic Journal of Botany, EarlyView.
Alpine ecosystems in the Himalaya are considered to be at a higher risk to anthropogenic global change drivers. The Kashmir Himalaya, located in the north‐western side of the Himalayan biodiversity hotspot, harbors a diverse alpine flora, which remains systematically little investigated.
Bilal A. Rasray   +5 more
wiley   +1 more source

Interplanetary frontiers: terraforming from an invasion science perspective

open access: yesOikos, EarlyView.
The pursuit of a multi‐planetary existence represents one of humanity's greatest frontiers. If applied justly, it offers an opportunity to extend its civilization's lifespan amid escalating sustainability crises on Earth. One approach increasingly gaining traction is terraforming, a hitherto theoretical ecological and evolutionary experiment revolving ...
Teun Everts   +2 more
wiley   +1 more source

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