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Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness

Journal of Marketing, 2023
The current research examines consumers’ responses to sensory endorsements from virtual influencers. The authors reveal that consumers perceive virtual and human influencers to have similar distal sensory (i.e., visual and auditory) capacities. Consumers,
Xinyue Zhou, Xiao Yan, Yuwei Jiang
semanticscholar   +1 more source

Sensory systems

Current Opinion in Neurobiology, 2000
Our understanding of sensory systems has grown impressively in recent years as a result of intense efforts to characterize the mechanisms underlying perception. A large body of evidence has accrued regarding the processes through which sensory information at the biochemical, electrophysiological, and systems levels contributes to the conscious ...
Hudspeth, A., Logothetis, N.
openaire   +3 more sources

Sensory Deprivation

Science, 1961
Exploratory experimental work into the effects of sensory deprivation on human subjects has developed rapidly during the past decade and many reports have been published. It would appear to be necessary, however, to pause for a moment and to review the work which has so far been executed with a view to facilitating the systematic investigation of this ...
H E, Gruber, J A, Vernon
openaire   +4 more sources

Sensory Syndromes

2012
Somatosensory deficit syndromes represent a common impairment following stroke and have a prevalence rate of around 80% in stroke survivors. These deficits restrict the ability of survivors to explore and manipulate their environment and are generally associated with a negative impact on quality of life and personal safety.
Carsten M, Klingner   +2 more
openaire   +2 more sources

Sensory systems

Current Opinion in Neurobiology, 1998
Research on the senses spans the enormous range from analysis of individual molecules involved in sensory transduction to the attempted elucidation of conscious sensation. Because the variety of conceptual and experimental approaches varies so broadly across the field, it is impossible to delineate a single direction for future research. Two trends are
A J, Hudspeth, K, Tanaka
openaire   +2 more sources

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