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Examining consumers’ sensory experiences with color: A consumer neuroscience approach

Psychology and Marketing, 2020
AbstractThis research advances neuroscience as a tool with which to study consumers’ visual mental imagery. Applying these methods, we suggest that the presence or absence of color is a critical dimension along which consumers’ visualizations can vary, and explore when and why color of visual mental imagery becomes more prominent.
Kentaro Fujita   +2 more
exaly   +2 more sources

Sensory neuro-tumor crosstalk: Therapeutic opportunities and emerging frontiers in cancer neuroscience

Biochimica Et Biophysica Acta: Reviews on Cancer
Emerging evidence in cancer neuroscience highlights the crucial role of sensory nerves in tumor progression, an aspect of cancer pathobiology previously overlooked. Mechanistically, tumor-associated sensory neurons establish a self-reinforcing oncogenic loop via secreted neurotrophic factors (e.g., NGF/BDNF), which directly promote cancer cell growth ...
Ying, Wang   +5 more
exaly   +3 more sources

Sensory representation spaces in neuroscience and computation

Neurocomputing, 2009
Physics, Neuroscience and Computation are concerned with finding the most appropriate representation spaces to describe the interaction of a dynamic system with its environment. In this work first we review the two basic conceptual approaches to the problem of representing an environment, Marr's ascending ''constructivism'' and Gibson's ''direct ...
José Mira Mira, Ana E. Delgado
openaire   +1 more source

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