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Examining consumers’ sensory experiences with color: A consumer neuroscience approach

Psychology and Marketing, 2020
AbstractThis research advances neuroscience as a tool with which to study consumers’ visual mental imagery. Applying these methods, we suggest that the presence or absence of color is a critical dimension along which consumers’ visualizations can vary, and explore when and why color of visual mental imagery becomes more prominent.
Paul E Stillman   +2 more
exaly   +2 more sources

Sensory neuro-tumor crosstalk: Therapeutic opportunities and emerging frontiers in cancer neuroscience

Biochimica Et Biophysica Acta: Reviews on Cancer
Emerging evidence in cancer neuroscience highlights the crucial role of sensory nerves in tumor progression, an aspect of cancer pathobiology previously overlooked. Mechanistically, tumor-associated sensory neurons establish a self-reinforcing oncogenic loop via secreted neurotrophic factors (e.g., NGF/BDNF), which directly promote cancer cell growth ...
Yonghui Zhang
exaly   +3 more sources

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