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Services and Service Management
2012This chapter provides an introduction to Service Management. First of all, the authors provide an overview of the special characteristics of services compared to the traditional goods-focused approach. They then examine the different approaches concerning services and a wide range of definitions of services.
Balázs Heidrich, Gábor Réthi
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2005
The rapid increase in global services during the last few decades is without doubt one of the most challenging social, cultural, political, and especially economic, forces of our time. Services have supplanted agriculture, manufacturing and resources, as the primary source of international competitive advantage in many countries, providing wealth ...
Alan Nankervis +3 more
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The rapid increase in global services during the last few decades is without doubt one of the most challenging social, cultural, political, and especially economic, forces of our time. Services have supplanted agriculture, manufacturing and resources, as the primary source of international competitive advantage in many countries, providing wealth ...
Alan Nankervis +3 more
openaire +1 more source
2011
Il capitolo si pone l’’obiettivo di analizzare gli elementi essenziali per comprendere la natura dei servizi, la loro gestione e conseguentemente le peculiarità del marketing dei servizi. Dopo aver descritto i tratti della service economy, in cui il il valore viene creato grazie al contributo essenziale dei servizi, il capitolo offre una panoramica ...
PACE, STEFANO +2 more
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Il capitolo si pone l’’obiettivo di analizzare gli elementi essenziali per comprendere la natura dei servizi, la loro gestione e conseguentemente le peculiarità del marketing dei servizi. Dopo aver descritto i tratti della service economy, in cui il il valore viene creato grazie al contributo essenziale dei servizi, il capitolo offre una panoramica ...
PACE, STEFANO +2 more
openaire +3 more sources
2013
Abstract The nature of services in society and the economy is wide-ranging and complex. The management of services and their innovation provokes a number of challenges for practitioners, professionals, and academics. This book provides a range of perspectives on understanding, managing, and reconceptualizing service by bringing together ...
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Abstract The nature of services in society and the economy is wide-ranging and complex. The management of services and their innovation provokes a number of challenges for practitioners, professionals, and academics. This book provides a range of perspectives on understanding, managing, and reconceptualizing service by bringing together ...
openaire +1 more source