Results 271 to 280 of about 1,503,874 (308)

Marketing Services

2020
John R. Bryson, Jon Sundbo, Lars Fuglsang, Peter Daniels   +3 more
openaire   +1 more source

Services marketing

2016
openaire   +2 more sources

A service perspective on business relationships: The value creation, interaction and marketing interface

Industrial Marketing Management, 2011
Christian Grönroos
exaly  

Services Marketing

2015
WIRTZ,JOCHEN, Lovelock, Christopher
openaire   +1 more source

Content design of advertisement for consumer exposure: Mobile marketing through short messaging service

International Journal of Information Management, 2017
Mahmud Akhter Shareef, Yogesh K Dwivedi, Vinod Kumar   +2 more
exaly  

Service as business logic: implications for value creation and marketing

Journal of Service Management, 2011
Christian Grönroos
exaly  

Viewpoint: service marketing research priorities

Journal of Services Marketing, 2020
Christian Grönroos
exaly  

The service revolution and its marketing implications: service logic vs service-dominant logic

Managing Service Quality, 2014
Christian Grönroos, Johanna Gummerus
exaly  

A definition for gamification: anchoring gamification in the service marketing literature

Electronic Markets, 2016
Kai Huotari, Juho Hamari
exaly  

Services Marketing

International Journal of Service Industry Management, 1998
openaire   +2 more sources