Results 281 to 290 of about 32,632 (300)

Marketing Analytics for Data-Rich Environments

Journal of Marketing, 2016
Michel Wedel, Pk Kannan
exaly  

Why do small and medium enterprises use social media marketing and what is the impact: Empirical insights from India

International Journal of Information Management, 2020
Sheshadri Chatterjee, Arpan Kumar Kar
exaly  

Shopper-Marketing – Einführung und Philosophie

Peter Dräger, Lars Roisch
openaire   +1 more source

A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry

Journal of Marketing, 2016
Andrew T Stephen
exaly  

Shopper Marketing and the Digital Last Mile

Journal of Advertising Research, 2012
openaire   +1 more source

Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude

International Journal of Advertising, 2017
Marijke De Veirman, Liselot Hudders
exaly  

Marketing in the Sharing Economy

Journal of Marketing, 2019
Giana M Eckhardt, Baojun Jiang, Aric Rindfleisch   +2 more
exaly  

The future of social media in marketing

Journal of the Academy of Marketing Science, 2019
Gil Appel, Lauren Grewal, Rhonda Hadi
exaly  

Tobacco Control for Clinicians Who Treat Adolescents

Ca-A Cancer Journal for Clinicians, 2003
exaly  

Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand

Journal of Business Research, 2012
Angella J Kim, Eunju Ko
exaly