Results 171 to 180 of about 7,380 (264)

Investigating the Customer Journey in Second‐Hand Fashion Platforms: Implications for Luxury Brand Management

open access: yesJournal of Consumer Behaviour, Volume 24, Issue 2, Page 655-672, March 2025.
ABSTRACT Consumers' increasing environmental concerns are prompting a shift in fashion consumption, fueling the remarkable growth of the second‐hand market. Over the last decade, this trend has spurred the emergence of a plethora of online platforms dedicated to the resale of pre‐loved fashion items.
Gabriele Murtas, Giuseppe Pedeliento
wiley   +1 more source

Sustainable Luxury: Understanding Consumer Responses to Purpose‐Driven Brand Strategies

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT The study examines the dilemma faced by consumers in balancing the concepts of sustainability and luxury in the context of self‐gifting. The research is based on the Affect‐Behavior‐Cognition (ABC) framework and the Consumer‐Brand Identification (CBI) theory, which seeks to understand how the perceived sustainability–luxury fit and brand ...
Subhajit Pahari   +3 more
wiley   +1 more source

Therapeutic Interventions Targeted at Problematic Use of Digital Technology: Systematic Review and Meta-Analysis of Evidence. [PDF]

open access: yesJMIR Ment Health
Balhara YPS   +8 more
europepmc   +1 more source

Measuring the Burden of Choice: Development and Validation of a Choice Overload Scale

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT Excessive choice imposes substantial cognitive demands on consumers, impair decision‐making, and generate negative consumer responses—a phenomenon widely known as the choice overload effect. Despite its conceptual prominence in consumer research and its enduring relevance in today's consumer markets, existing approaches to measuring choice ...
Jennifer Musial
wiley   +1 more source

Measuring cue-elicited responding in the context of gaming and online shopping: Validity and reliability of a short Pavlovian-to-instrumental transfer paradigm. [PDF]

open access: yesSci Rep
Schmid AM   +10 more
europepmc   +1 more source

From Confusion to Clarity: A Multi‐Stage Process Framework for Understanding Consumer Confusion

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT This paper reconceptualizes consumer confusion as a multi‐stage temporal process rather than a static outcome, addressing theoretical fragmentation in existing antecedent‐consequence models. By integrating cognitive appraisal, contextual amplification, and adaptive coping within a unified framework, we explain how confusion unfolds rather than
Fatih Celik, Erdogan Koc
wiley   +1 more source

Fit to Perfection? How Regulatory Fit Affects Consumer Adoption of Innovations

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT Understanding how regulatory focus shapes consumer responses is critical to explaining innovation adoption. Existing research has primarily examined chronic regulatory focus, product message‐related regulatory focus, and temporary regulatory focus in isolation, thereby neglecting their interplay and the role of regulatory fit in shaping ...
Slawka Jordanow   +3 more
wiley   +1 more source

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