Results 131 to 140 of about 6,277,942 (385)

Enhancing Sustainability Label Effectiveness Through Logo Design Modification: An Analysis of the EU Green Leaf Logo

open access: yesAgribusiness, EarlyView.
ABSTRACT Sustainability labels can help support consumers select more socially and environmentally friendly options, thereby enhancing returns for conscientious producers and promoting the transition to a more sustainable food system. However, consumer confusion regarding labels' meaning undermines their effectiveness.
Monika Hartmann   +4 more
wiley   +1 more source

SEE IT, LIKE IT, BUY IT! HEDONIC SHOPPING MOTIVATIONS AND IMPULSE BUYING

open access: yesEconomic Review, 2011
The purpose of this study is to examine the influence of six broad categories of hedonic shopping motivations (adventure, gratification, role, value, social, and idea shopping) and fashion consciousness on consumers’ impulse buying behavior.
Merima Činjarević   +2 more
doaj   +2 more sources

Investigating the impact of social and product opinions on online shopping behaviors

open access: yesConsumer Behavior Review
The study investigates the role of eigenvalues, eigenvectors, and summarized social and product review data using advanced software technologies to understand their influence on consumers’ purchase intents in social shopping contexts. It examines online
PUSHPALATHA N, Periasamy Kanagaraju
doaj   +1 more source

Creating Shared Value as an Antecedent of Value Co‐Creation: B2B Relationships in the Agri‐Food Sector

open access: yesAgribusiness, EarlyView.
ABSTRACT This study analyzes the effects of value co‐creation and creation of shared value in agricultural input marketing. This study used a sample of 178 agricultural companies in Costa Rica. The data were analyzed using partial least squares structural equation modeling (PLS‐SEM) with SMART PLS software. Our findings reveal the significant influence
Luis Ricardo Solís‐Rivera   +1 more
wiley   +1 more source

CONSUMER SHOPPING BEHAVIOR IN INDONESIA AND THAILAND: HEDONIC AND UTILITARIAN SHOPPING VALUES

open access: yesJurnal Ekonomi dan Bisnis Airlangga
Introduction: Shopping value, which influences shopping experiences, has garnered attention and constitutes a well-studied topic in marketing. This study aimed to measure and describe differences in consumer shopping behavior between Thailand and ...
Hendri Pujianto, Fithri Setya Marwati
doaj   +3 more sources

Who cares about food origin? A comparison of hypothetical survey responses and actual shopping behavior [PDF]

open access: yes
This paper explores the relevance of food origin to consumers when making product purchase decisions. We use data from a survey of pork shoppers at the point of sale of five food retailers in Germany.
Bruhn, Maike   +3 more
core   +1 more source

Hubungan Kontrol Diri dengan Perilaku Konsumtif Online Shopping di Instagram Pada Remaja [PDF]

open access: yes, 2018
This study aimed to find out relationship between self-control with consumer behavior of online shopping on instagram in adolescents. Subjects in this study were 10th grade students of senior high school Batik 1 Surakarta with criteria have an instagram ...
-, Dr.Wiwien Dinar Pratisti, M.Si., Psikolog.   +1 more
core  

Design and Implementation of an RFID-Based Customer Shopping Behavior Mining System

open access: yesIEEE/ACM Transactions on Networking, 2017
Shopping behavior data is of great importance in understanding the effectiveness of marketing and merchandising campaigns. Online clothing stores are capable of capturing customer shopping behavior by analyzing the click streams and customer shopping ...
Zimu Zhou   +4 more
semanticscholar   +1 more source

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