Results 271 to 280 of about 6,056,554 (388)

Impulsive Buying Behavior on Online Shopping

open access: yesInternational Journal of Psychosocial Rehabilitation, 2020
openaire   +1 more source

Consumer Emotions and Personality Traits in Augmented Reality

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT Augmented reality (AR) is an immersive and personalizable technology that has entered and expanded within the consumer market, yet the dynamics of valence, especially in relation to both positive and negative emotions and traits, remain underexplored.
Pei‐Shan Soon, Weng Marc Lim
wiley   +1 more source

Digital Luxury in the Metaverse: How Non‐fungible Tokens Shape Resistance to Negative Information and Brand Purchase Intention

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT As digital environments continue to expand and blockchain technology advances, luxury brands are increasingly focusing on enhancing brand value and communication with consumers through digital assets within the metaverse. Drawing on value–attitude–behavior (VAB) theory, this study examines how luxury brands are leveraging non‐fungible tokens ...
Minjung Cho, Erin Cho
wiley   +1 more source

Choices of Virtue and Vice Products and Their Impact on Visual Attention: A Meta‐Analysis of Eye‐Tracking Food Research

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT This article aims to analyze the impact of attention drivers associated with food bottom‐up processes (virtue, vice, and binary choices) on physiological measures (fixation count and fixation duration) of psychological constructs (attention allocation and cognitive processing) of visual attention.
Wagner Junior Ladeira   +7 more
wiley   +1 more source

Adaptive Pathways: Understanding Consumer Adaptive Behavior Toward Hyper‐Personalized Fashion Retailing in Emerging Markets

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT Despite growing academic interest in hyper‐personalization in fashion retail, consumer adaptive behavior remains an under‐researched construct. This research addresses the gap by applying self‐determination and social comparison theories to examine how consumer motivations and willingness to co‐create influence adaptive behavior and re ...
Khalid Mehmood   +3 more
wiley   +1 more source

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