Results 271 to 280 of about 6,056,554 (388)
Impulsive Buying Behavior on Online Shopping
openaire +1 more source
Consumer Emotions and Personality Traits in Augmented Reality
ABSTRACT Augmented reality (AR) is an immersive and personalizable technology that has entered and expanded within the consumer market, yet the dynamics of valence, especially in relation to both positive and negative emotions and traits, remain underexplored.
Pei‐Shan Soon, Weng Marc Lim
wiley +1 more source
ABSTRACT As digital environments continue to expand and blockchain technology advances, luxury brands are increasingly focusing on enhancing brand value and communication with consumers through digital assets within the metaverse. Drawing on value–attitude–behavior (VAB) theory, this study examines how luxury brands are leveraging non‐fungible tokens ...
Minjung Cho, Erin Cho
wiley +1 more source
Study on Determinants of Joyfulness of Shopping Behavior
Haruna Suzuki+2 more
openalex +2 more sources
ABSTRACT This article aims to analyze the impact of attention drivers associated with food bottom‐up processes (virtue, vice, and binary choices) on physiological measures (fixation count and fixation duration) of psychological constructs (attention allocation and cognitive processing) of visual attention.
Wagner Junior Ladeira+7 more
wiley +1 more source
The Effect of Addictive Shopping Orientation on Post-purchase Emotions and Behaviors
Jin Hwa Lee, 이정오
openalex +1 more source
ABSTRACT Despite growing academic interest in hyper‐personalization in fashion retail, consumer adaptive behavior remains an under‐researched construct. This research addresses the gap by applying self‐determination and social comparison theories to examine how consumer motivations and willingness to co‐create influence adaptive behavior and re ...
Khalid Mehmood+3 more
wiley +1 more source