Results 1 to 10 of about 131,672 (109)
PENGARUH SIKAP KONSUMEN TERHADAP IKLAN TELEVISI DAN MINAT BELI SUATU PRODUK
Journal of Management Small and Medium Enterprises (SME's), 2021 Advertising is a source of product information for consumers. Different responses from consumers to advertisements form various specific attitudes towards an advertisement.
Nurtiah Nurtiah, Fatimah Abdillah
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Jurnal Siasat Bisnis, 2009 This study focused on consumer attitudes towards advertising. Many factors influenced consumer attitudes toward advertisement. This study explored the influence of two factors: consumer visual expectation and complexity of message delivery.
Terry Castello
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J-MAS (Jurnal Manajemen dan Sains), 2023 Advances in technology make people able to make adjustments to the rapidly advancing technology which cannot be stopped in Indonesia. Since Indonesia was shocked by the presence of a new virus known as COVID-19, many companies in Indonesia have fallen into disrepair when free trade can be carried out and this has caused industries in Indonesia ...
Agnetha Faustina Germaine +2 more
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Pengaruh Humor dalam Iklan terhadap Sikap Konsumen Gen Z
Interaction Communication Studies JournalPenelitian ini bertujuan untuk memahami bagaimana elemen humor dalam iklan digital memengaruhi sikap konsumen Generasi Z di Indonesia. Sebagai generasi digital native, Gen Z menunjukkan ketertarikan terhadap konten yang bersifat ringan, menghibur, dan relevan secara sosial.
Lutfi Alhabsy +2 more
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E-Jurnal Manajemen, 2019 Iklan radio adalah segala bentuk penyajian non-personal dan promosi ide, barang atau jasa yang memerlukan pembayaran dan disebarluaskan melalui media radio.
I Putu Gisna Da Silva Kusuma +1 more
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Jurnal Manajemen & Agribisnis, 2011 The current focus of this thesis is to determine, using the Stimulus-Organism-Response theory, (1) which type of user imagery (embodied imagery or static imagery) leads the consumer to greater hedonic and behavioral responses; (2) whether usage imagery
Inda Premordia +2 more
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PENGARUH JENIS ENDORSER DAN BRAND NAME TERHADAP SIKAP ATAS IKLAN, SIKAP ATAS MERK DAN NIAT PEMBELIAN PADA PRODUK HIGH DAN LOW INVOLVEMENT [PDF]
Jurnal Ekonomi dan Bisnis Airlangga, 2013 Global marketing strategy must be carried out by the company to penetrate the global market. In order to create strong brand awareness, positive, and consistent in the global markets, it is necessary that global advertising.
Muchammad Saifuddin
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NEED FOR COGNITION DAN IKLAN : TINJAUAN SIKAP KONSUMEN TERHADAP PRODUK
Jurnal Analisis Bisnis Ekonomi, 2016 Consumer attitude represent the individual evaluation supporting, do not support or neutral to an object. Consumer atitude to product lapped over by for 3 component, that is cognate component, afeksi component, and conative component.
Lilis Madyawati Madyawati
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KoneksiPantene's Miracles Hair Supplement commercial starring Keanu Angelo is one of the media used by the Pantene brand to promote products while conveying the message of gender inclusiveness that Pantene wants to convey to the public. However, the responses given by ad viewers certainly vary according to the understanding obtained by each individual.
Yolanda Patricia +2 more
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PENGARUH PERSONALISASI IKLAN ONLINE TERHADAP SIKAP DAN MINAT BELI KONSUMEN
MIX: Jurnal Ilmiah Manajemen, 2017 . Personalized online advertisement is expected to minimize irritation of the advertisements, and it may be beneficial to help consumers in searching information before they are making a purchase decision.
Dini Agustina +2 more
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