Results 1 to 10 of about 120 (98)

PENGARUH KUALITAS INFORMASI PADA SIKAP TERHADAP MEREK HEXA IMAGES

Arthavidya Jurnal Ilmiah Ekonomi, 2021
Abstract This study examines the influences of information quality and attitude toward brand. This study uses Hexa Images as the object of the study. Hexa Images is a multimedia services company especially for Wedding project. This study analyze Hexa Images’s Instagram account as one of its marketing tools.
exaly   +2 more sources

Sikap konsumen terhadap produk kerupuk Dangke Melona dan tanpa merek di Kecamatan Cendana, Enrekang

Jurnal Sains Dan Teknologi Peternakan, 2021
The purpose of this study was to determine the consumer attitudes towards the product attributes of dangke crackers in Cendana District, Enrekang. The sampling technique used an accidental sampling of 50 consumers. This study uses primary and secondary data. The data were collected using observation, documentation, and interviews.
Aisyah R
exaly   +4 more sources

Analisis Keterlibatan Konsumen Terhadap Kesediaan Membayar Harga Premium Pada Produk Fashion, Dimediasi oleh Status Merek dan Sikap Konsumen Terhadap Merek

Jurnal Manajemen Dan Bisnis Indonesia, 2015
Adolescents are very attention to their physical appearance, with regard to physical appearance, adolescents make efforts so that their physical appearance in accordance with the guidance of their social community. One product supporting physical appearance often hunted adolescents clothing.
Budi Astuti, Dani Rizqi Rakhman
exaly   +2 more sources

Analisis Pemasaran Media Sosial terhadap Sikap Merek melalui Kesadaran Merek dan Citra Merek pada Institusi Pendidikan

Ideguru
The study discusses social media, especially Instagram, which is now used as one of the main sources for finding information. Instagram is currently a platform that must be owned by companies as a branding medium.
Evi Zulfiah, Muinah Fadhilah, Ambar Lukitaningsih   +2 more
doaj   +2 more sources

Bisakah Vlogger Membantu Membangun Kesadaran Merek?Dampak Vlogger Pada Sikap Pelanggan Terhadap Merek Iklan dan Pembelian

Jurnal Manajemen Bisnis Eka Prasetya
This research departs from the large number of social media users as a means for carrying out marketing activities. And it also aims to explore the impact of vloggers on customer interest in the products being marketed. Specifically, this research examines whether attitudes towards vlogger recommendations have an impact on attitudes towards brand ...
null Ade Yusi Pamukas, null Sumar
exaly   +2 more sources

Pengaruh persepsi kualitas, sikap merek, dan preferensi merek terhadap niat pembelian pada minuman susu frisian flag di Surabaya

Journal of Business & Banking, 2019
The purpose of this research is to determine the infulence of perceived quality, brand attitude and brand preference of the purchase intention frisian flag milk in Surabaya.
Febrina Prita Putriansari
doaj   +2 more sources

PENGARUH CITRA MEREK TERHADAP KECINTAAN MEREK YANG DIMEDIASI OLEH SIKAP DAN KEPERCAYAAN (STUDI EMPIRIS PADA PRODUK SKINCARE RAMAH LINGKUNGAN)

Jurnal Lentera Bisnis
This study aims to analyze the influence of Green brand image on Green brand love by mediating the variables of Attitude toward the Green brand and Trust in the Green brand. The research uses a quantitative approach with a survey method involving 150 active students of Universitas Muhammadiyah Surakarta who have used The Body Shop products in the past ...
Andira Ayu Pradisty, Soepatini Soepatini
exaly   +2 more sources

PERAN SIKAP KONSUMEN DALAM MEMEDIASI PENGARUH RELIGIUSITAS DAN REPUTASI MEREK TERHADAP MINAT BELI ULANG

Jurnal Ekonomi dan Bisnis, 2019
This research is brainstormed by the franchise business which develops rapidly. There are so many franchise trade marks which are developed in Indonesia especially in Semarang such as Kentucky Fried Chicken (KFC).
Ken Sudarti, Salim Bakhrul Ulum
doaj   +3 more sources

Kredibilitas Influencer dan Sikap Merek Terhadap Minat Beli Smartphone Xiaomi di Sariwangi Tasikmalaya

Jurnal Ekonomi Bisnis Antartika
Persaingan industri smartphone di Indonesia semakin meningkat seiring munculnya berbagai merek yang menawarkan spesifikasi dan harga yang kompetitif. Kondisi tersebut menyebabkan perubahan perilaku konsumen dalam menentukan keputusan pembelian smartphone, termasuk pada produk Xiaomi. Tujuan penelitian ini adalah untuk mempelajari bagaimana kredibilitas
Atep Padlun, Isyana Rahayu
exaly   +2 more sources

Pengaruh pesan iklan, keterlibatan iklan, kredibilitas, dan kecocokan endorser pada minat beli melalui sikap konsumen

Jurnal Siasat Bisnis, 2016
Penelitian ini bertujuan untuk mengetahui pengaruh pesan iklan, keterlibatan iklan, kredibilitas endorser, dan kecocokan endorser pada sikap terhadap iklan dan sikap terhadap merek Pharmaton®  Formula.
Peter Wijaya
doaj   +9 more sources