Results 1 to 10 of about 47,654 (121)
IdeguruThe study discusses social media, especially Instagram, which is now used as one of the main sources for finding information. Instagram is currently a platform that must be owned by companies as a branding medium.
Evi Zulfiah +2 more
exaly +4 more sources
Journal of ManagementThis research was conducted to analyze the influence of attitudes, subjective norms, and brand image on purchasing decisions at Suka Salad Sidoarjo.
Maryam Wiyar Margie +2 more
exaly +4 more sources
PENGARUH KUALITAS INFORMASI PADA SIKAP TERHADAP MEREK HEXA IMAGES
Arthavidya Jurnal Ilmiah Ekonomi, 2021 Abstract This study examines the influences of information quality and attitude toward brand. This study uses Hexa Images as the object of the study. Hexa Images is a multimedia services company especially for Wedding project. This study analyze Hexa Images’s Instagram account as one of its marketing tools.
exaly +2 more sources
PENGARUH KREDIBILITAS INFLUENCER TERHADAP SIKAP PADA MEREK
JIPSI: Jurnal Ilmu Politik Dan Ilmu Komunikasi, 2018 One way to promote the brand and to increase awareness to the public is to use influencers, and one of the influencersused by Maybelline is Tasya Farasya. The purpose of this study was to determine the effect of influencer credibility onattitudes on the Maybelline brand.
Sugiharto, Shiya Azi +1 more
exaly +4 more sources
Jurnal Manajemen Dan Bisnis Indonesia, 2015 Adolescents are very attention to their physical appearance, with regard to physical appearance, adolescents make efforts so that their physical appearance in accordance with the guidance of their social community. One product supporting physical appearance often hunted adolescents clothing.
Budi Astuti, Dani Rizqi Rakhman
exaly +2 more sources
Sikap konsumen terhadap produk kerupuk Dangke Melona dan tanpa merek di Kecamatan Cendana, Enrekang
Jurnal Sains Dan Teknologi Peternakan, 2021 The purpose of this study was to determine the consumer attitudes towards the product attributes of dangke crackers in Cendana District, Enrekang. The sampling technique used an accidental sampling of 50 consumers. This study uses primary and secondary data. The data were collected using observation, documentation, and interviews.
Aulia, Nur +3 more
exaly +4 more sources
Journal of Business Inflation Management and AccountingPenelitian ini bertujuan untuk menganalisis pengaruh Pengalaman Merek, Sikap Pelanggan,dan Kepercayaan Merek terhadap pengguna iPhone pada mahasiswa di Daerah Istimewa Yogyakarta. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik pengambilan sampel metode purposive sampling dan jumlah sampel 101 responden.
Natannael Naomi, Dorothea Wahyu Ariani
exaly +2 more sources
PENGARUH IKLAN DAN WORD OF MOUTH TERHADAP BRAND AWARENESS TRAVELOKA [PDF]
E-Jurnal Manajemen, 2016 Brand awareness merupakan sikap positif yang diberikan konsumen terhadap suatu merek atau produk. Perusahaan perlu memperhatikan faktor-faktor yang mempengaruhi brand awareness, agar konsumen memiliki brand awareness yang tinggi terhadap merek atau ...
Mohammad Pambudi Ary Wicaksono +1 more
doaj +1 more source
Jurnal Sosial Dan SainsSalah satu merek di dunia digital yang baru-baru ini menjalani proses rebranding adalah aplikasi X, yang sebelumnya dikenal dengan nama Twitter. Perubahan ini ditandai dengan penggantian logo dan nama platform menjadi 'X', menggunakan logo berbentuk huruf X berwarna putih dengan latar belakang hitam.
Inggit Wijayanti, Rani Kirana
exaly +2 more sources
Jurnal Manajemen Bisnis Eka PrasetyaThis research departs from the large number of social media users as a means for carrying out marketing activities. And it also aims to explore the impact of vloggers on customer interest in the products being marketed. Specifically, this research examines whether attitudes towards vlogger recommendations have an impact on attitudes towards brand ...
null Ade Yusi Pamukas, null Sumar
exaly +2 more sources