Results 1 to 10 of about 1,375 (125)
Jurnal Siasat Bisnis, 2016 Penelitian ini bertujuan untuk mengetahui pengaruh pesan iklan, keterlibatan iklan, kredibilitas endorser, dan kecocokan endorser pada sikap terhadap iklan dan sikap terhadap merek Pharmaton® Formula.
Peter Wijaya
doaj +13 more sources
E-Jurnal Manajemen, 2019 Radio advertising is all forms of non-personal presentation and promotion of ideas, goods or services that require payment and disseminated through radio media. The purpose of this study was to examine the effect of radio advertising on the choice of restaurant commuters which was moderated by attitude and information seeking.
I Putu Gisna Da Silva Kusuma +1 more
exaly +5 more sources
PENGARUH SIKAP KONSUMEN TERHADAP IKLAN TELEVISI DAN MINAT BELI SUATU PRODUK
Journal of Management Small and Medium Enterprises (SME's), 2021 Advertising is a source of product information for consumers. Different responses from consumers to advertisements form various specific attitudes towards an advertisement.
Nurtiah Nurtiah, Fatimah Abdillah
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Jurnal Siasat Bisnis, 2009 This study focused on consumer attitudes towards advertising. Many factors influenced consumer attitudes toward advertisement. This study explored the influence of two factors: consumer visual expectation and complexity of message delivery.
Terry Castello
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Jurnal Manajemen & Agribisnis, 2011 The current focus of this thesis is to determine, using the Stimulus-Organism-Response theory, (1) which type of user imagery (embodied imagery or static imagery) leads the consumer to greater hedonic and behavioral responses; (2) whether usage imagery
Inda Premordia +2 more
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Jurnal Ilmu Keluarga Dan Konsumen, 2019 This study aims to analyze the influence of socialization from peers, family / parents, schools, and television advertisements on the attitude and behavior of brushing teeth.
L N Yuliati, M Simanjuntak
exaly +3 more sources
Sikap Implisit dan Eksplisit terhadap Iklan Kondom Sensual dan Simbolik pada Remaja
Jurnal Ilmiah Psikologi MIND SET, 2019 The study was conducted to examine the implicit attitude and explicit attitude among adolescents toward sensual condom ads and symbolic condom ads. Implicit attitude was measured using the Implicit Association Test (IAT) and explicit attitude measured using a semantic differential scale.
null Ibadurrahman, Nurlyta Hafiyah
exaly +2 more sources
NEED FOR COGNITION DAN IKLAN : TINJAUAN SIKAP KONSUMEN TERHADAP PRODUK
Jurnal Analisis Bisnis Ekonomi, 2016 Consumer attitude represent the individual evaluation supporting, do not support or neutral to an object. Consumer atitude to product lapped over by for 3 component, that is cognate component, afeksi component, and conative component.
Lilis Madyawati Madyawati
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Jurnal Ilmu Keluarga Dan Konsumen, 2009 Not all advertisements give correct information, therefore make the consumer confuse. The aimed of this research were to analyze category of advertisement claim, purchasing decision and the relationship of individual characteristics and mother’s ...
Ujang Sumarwan, L N Yuliati
exaly +3 more sources
PENGARUH PERSONALISASI IKLAN ONLINE TERHADAP SIKAP DAN MINAT BELI KONSUMEN
MIX: Jurnal Ilmiah Manajemen, 2017 . Personalized online advertisement is expected to minimize irritation of the advertisements, and it may be beneficial to help consumers in searching information before they are making a purchase decision.
Dini Agustina +2 more
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