Results 1 to 10 of about 105 (87)

PENGARUH SIKAP KONSUMEN TERHADAP IKLAN TELEVISI DAN MINAT BELI SUATU PRODUK

Journal of Management Small and Medium Enterprises (SME's), 2021
Advertising is a source of product information for consumers. Different responses from consumers to advertisements form various specific attitudes towards an advertisement.
Nurtiah Nurtiah, Fatimah Abdillah
doaj   +3 more sources

PENGARUH EKSPEKTASI DAN KOMPLEKSITAS INFORMASI TERHADAP IKLAN PADA KETERLIBATAN, SIKAP TERHADAP IKLAN DAN MEREK DENGAN NEED FOR COGNITION SEBAGAI PEMODERASI

Jurnal Siasat Bisnis, 2009
This study focused on consumer attitudes towards advertising. Many factors influenced consumer attitudes toward advertisement. This study explored the influence of two factors: consumer visual expectation and complexity of message delivery.
Terry Castello
doaj   +8 more sources

STUDI EKSPERIMENTAL PENGARUH PENCITRAAN VISUAL IKLAN LABEL DESAINER TERHADAP SIKAP MENYUKAI IKLAN DAN NIAT BELI

Jurnal Manajemen & Agribisnis, 2011
The current focus of this thesis is to determine, using the Stimulus-Organism-Response theory, (1) which type of user imagery (embodied imagery or static imagery) leads the consumer to greater hedonic and behavioral responses;  (2) whether usage imagery
Inda Premordia, Agus Maulana, Febriantina Dewi   +2 more
doaj   +2 more sources

Pengaruh Agen Sosialisasi dan Iklan TV terhadap Sikap dan Perilaku Menyikat Gigi pada Siswa Sekolah Dasar

Jurnal Ilmu Keluarga Dan Konsumen, 2019
This study aims to analyze the influence of socialization from peers, family / parents, schools, and television advertisements on the attitude and behavior of brushing teeth.
M Simanjuntak, L N Yuliati
exaly   +3 more sources

PERSEPSI DAN SIKAP IBU TERHADAP KLAIM GIZI DALAM IKLAN SUSU FORMULA LANJUTAN ANAK USIA PRASEKOLAH DAN HUBUNGANNYA DENGAN KEPUTUSAN PEMBELIAN

Jurnal Ilmu Keluarga Dan Konsumen, 2009
Not all advertisements give correct information, therefore make the consumer confuse. The aimed of this research were to analyze category of advertisement claim, purchasing decision and the relationship of individual characteristics and mother’s ...
L N Yuliati, Ujang Sumarwan
exaly   +3 more sources

NEED FOR COGNITION DAN IKLAN : TINJAUAN SIKAP KONSUMEN TERHADAP PRODUK

Jurnal Analisis Bisnis Ekonomi, 2016
Consumer attitude represent the individual evaluation supporting, do not support or neutral to an object. Consumer atitude to product lapped over by for 3 component, that is cognate component, afeksi component, and conative component.
Lilis Madyawati Madyawati
doaj   +1 more source

PENGARUH IKLAN RADIO TERHADAP PILIHAN RESTORAN PARA KOMUTER YANG DIMODERASI OLEH SIKAP DAN PENCARIAN INFORMASI

E-Jurnal Manajemen, 2019
Radio advertising is all forms of non-personal presentation and promotion of ideas, goods or services that require payment and disseminated through radio media. The purpose of this study was to examine the effect of radio advertising on the choice of restaurant commuters which was moderated by attitude and information seeking.
I Putu Gisna Da Silva Kusuma, Geda Bayu Rahanatha   +1 more
exaly   +4 more sources

PENGARUH PERSONALISASI IKLAN ONLINE TERHADAP SIKAP DAN MINAT BELI KONSUMEN

MIX: Jurnal Ilmiah Manajemen, 2017
. Personalized online advertisement is expected to minimize irritation of the advertisements, and it may be beneficial to help consumers in searching information before they are making a purchase decision.
Dini Agustina, Mukhamad Najib, Budi Suharjo   +2 more
doaj   +1 more source

Pengaruh pesan iklan, keterlibatan iklan, kredibilitas, dan kecocokan endorser pada minat beli melalui sikap konsumen

Jurnal Siasat Bisnis, 2016
Penelitian ini bertujuan untuk mengetahui pengaruh pesan iklan, keterlibatan iklan, kredibilitas endorser, dan kecocokan endorser pada sikap terhadap iklan dan sikap terhadap merek Pharmaton®  Formula.
Peter Wijaya
doaj   +9 more sources

Pengaruh Terpaan Iklan Instagram terhadap Intensi Pembelian Produk Erigo Melalui Sikap terhadap Iklan dan Sikap terhadap Merek

J-MAS (Jurnal Manajemen dan Sains), 2023
Advances in technology make people able to make adjustments to the rapidly advancing technology which cannot be stopped in Indonesia. Since Indonesia was shocked by the presence of a new virus known as COVID-19, many companies in Indonesia have fallen into disrepair when free trade can be carried out and this has caused industries in Indonesia ...
Agnetha Faustina Germaine, Engkus Kuswarno, Kunto Adi Wibowo   +2 more
openaire   +1 more source