Results 1 to 10 of about 52,565 (113)
E-Jurnal Manajemen, 2019 Iklan radio adalah segala bentuk penyajian non-personal dan promosi ide, barang atau jasa yang memerlukan pembayaran dan disebarluaskan melalui media radio.
I Putu Gisna Da Silva Kusuma +1 more
exaly +5 more sources
PENGARUH SIKAP KONSUMEN TERHADAP IKLAN TELEVISI DAN MINAT BELI SUATU PRODUK
Journal of Management Small and Medium Enterprises (SME's), 2021 Advertising is a source of product information for consumers. Different responses from consumers to advertisements form various specific attitudes towards an advertisement.
Nurtiah Nurtiah, Fatimah Abdillah
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Jurnal Siasat Bisnis, 2009 This study focused on consumer attitudes towards advertising. Many factors influenced consumer attitudes toward advertisement. This study explored the influence of two factors: consumer visual expectation and complexity of message delivery.
Terry Castello
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Jurnal Manajemen & Agribisnis, 2011 The current focus of this thesis is to determine, using the Stimulus-Organism-Response theory, (1) which type of user imagery (embodied imagery or static imagery) leads the consumer to greater hedonic and behavioral responses; (2) whether usage imagery
Inda Premordia +2 more
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PENGARUH JENIS ENDORSER DAN BRAND NAME TERHADAP SIKAP ATAS IKLAN, SIKAP ATAS MERK DAN NIAT PEMBELIAN PADA PRODUK HIGH DAN LOW INVOLVEMENT [PDF]
Jurnal Ekonomi dan Bisnis Airlangga, 2013 Global marketing strategy must be carried out by the company to penetrate the global market. In order to create strong brand awareness, positive, and consistent in the global markets, it is necessary that global advertising.
Muchammad Saifuddin
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Sikap Implisit dan Eksplisit terhadap Iklan Kondom Sensual dan Simbolik pada Remaja
Jurnal Ilmiah Psikologi MIND SET, 2019 The study was conducted to examine the implicit attitude and explicit attitude among adolescents toward sensual condom ads and symbolic condom ads. Implicit attitude was measured using the Implicit Association Test (IAT) and explicit attitude measured using a semantic differential scale.
null Ibadurrahman, Nurlyta Hafiyah
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Jurnal Ilmu Keluarga Dan Konsumen, 2019 This study aims to analyze the influence of socialization from peers, family / parents, schools, and television advertisements on the attitude and behavior of brushing teeth.
Zikri Zikri +2 more
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Jurnal Ilmu Keluarga Dan Konsumen, 2009 Not all advertisements give correct information, therefore make the consumer confuse. The aimed of this research were to analyze category of advertisement claim, purchasing decision and the relationship of individual characteristics and mother’s ...
Inna Kurnia Hidayat +2 more
exaly +3 more sources
NEED FOR COGNITION DAN IKLAN : TINJAUAN SIKAP KONSUMEN TERHADAP PRODUK
Jurnal Analisis Bisnis Ekonomi, 2016 Consumer attitude represent the individual evaluation supporting, do not support or neutral to an object. Consumer atitude to product lapped over by for 3 component, that is cognate component, afeksi component, and conative component.
Lilis Madyawati Madyawati
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PENGARUH PERSONALISASI IKLAN ONLINE TERHADAP SIKAP DAN MINAT BELI KONSUMEN
MIX: Jurnal Ilmiah Manajemen, 2017 . Personalized online advertisement is expected to minimize irritation of the advertisements, and it may be beneficial to help consumers in searching information before they are making a purchase decision.
Dini Agustina +2 more
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