Results 11 to 20 of about 47,654 (121)
Journal of Business & Banking, 2019 The purpose of this research is to determine the infulence of perceived quality, brand attitude and brand preference of the purchase intention frisian flag milk in Surabaya.
Febrina Prita Putriansari
doaj +2 more sources
Jurnal Ekonomi dan Bisnis, 2019 This research is brainstormed by the franchise business which develops rapidly. There are so many franchise trade marks which are developed in Indonesia especially in Semarang such as Kentucky Fried Chicken (KFC).
Ken Sudarti, Salim Bakhrul Ulum
doaj +3 more sources
Jurnal Lentera BisnisThis study aims to analyze the influence of Green brand image on Green brand love by mediating the variables of Attitude toward the Green brand and Trust in the Green brand. The research uses a quantitative approach with a survey method involving 150 active students of Universitas Muhammadiyah Surakarta who have used The Body Shop products in the past ...
Andira Ayu Pradisty, Soepatini Soepatini
exaly +2 more sources
Jurnal Siasat Bisnis, 2016 Penelitian ini bertujuan untuk mengetahui pengaruh pesan iklan, keterlibatan iklan, kredibilitas endorser, dan kecocokan endorser pada sikap terhadap iklan dan sikap terhadap merek Pharmaton® Formula.
Peter Wijaya
doaj +9 more sources
AMAR (Andalas Management Review), 2019 This study aims to analyze the influence of Brand Image, Price Perception, Brand Attitudes, Location and Word of Mouth to Purchase Intention at Cinema XXI Padang City.
Ullya Rahmi Aswin, Danny Hidayat
doaj +3 more sources
Pengaruh Celebrity Endorsement dan Citra Merek terhadap Niat Beli Kopi Caffino melalui Sikap terhadap Merek [PDF]
Jurnal Ilmu Manajemen, 2021 The increasing level of competition in marketing requires companies to present different marketing strategies that are superior to competing companies. Caffino is a local coffee brand from Indonesia that using celebrity endorsement as marketing strategies to enhance customer purchase intention.
Mirza Dwi Darmawan, Sri Setyo Iriani
openaire +1 more source
PENGARUH PENGETAHUAN MEREK, PERSEPSI KUALITAS DAN INOVASI KONSUMEN TERHADAP SIKAP PADA PERLUASAN MEREK DETTOL DAN LIFEBUOY DI TIP TOP RAWAMANGUN [PDF]
Jurnal Riset Manajemen Sains Indonesia, 2014 The purpose of the research are to describe brand knowledge, perceived quality and consumer innovativeness toward brand extension attitude, to test the influence of brand knowledge toward brand extension attitude, to test the influence of perceived ...
Mohammad Rizan +2 more
doaj +3 more sources
PERAN ATRIBUT PRODUK DAN SIKAP MEREK TERHADAP PENINGKATAN EKUITAS MEREK
Jurnal Ilmiah Satyagraha, 2023 High brand equity becomes the company's strength to stay in the market competition. Increasing brand equity is one of the company's strategies that is carried out all the time. Increasing the supporting factors of brand equity is a way to strengthen brand equity.
Utami Puji Lestari +1 more
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J-MAS (Jurnal Manajemen dan Sains), 2023 Advances in technology make people able to make adjustments to the rapidly advancing technology which cannot be stopped in Indonesia. Since Indonesia was shocked by the presence of a new virus known as COVID-19, many companies in Indonesia have fallen into disrepair when free trade can be carried out and this has caused industries in Indonesia ...
Agnetha Faustina Germaine +2 more
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BUDGETING : Journal of Business, Management and Accounting, 2023 This research aims to determine the effect of endorser credibility and brand credibility on purchase intentions with attitude towards the brand and attitude towards brand credibility as intervening variables for Lemonilo products. The research method is quantitative with a non-probability sampling technique with a total sample of 271 respondents.
Maya Ariyanti, Gege Arum Setiana
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