Results 11 to 20 of about 120 (98)
AMAR (Andalas Management Review), 2019 This study aims to analyze the influence of Brand Image, Price Perception, Brand Attitudes, Location and Word of Mouth to Purchase Intention at Cinema XXI Padang City.
Ullya Rahmi Aswin, Danny Hidayat
doaj +3 more sources
Journal of Management Small and Medium Enterprises (SME's)This research was conducted to analyze the influence of attitudes, subjective norms, and brand image on purchasing decisions at Suka Salad Sidoarjo.
Maryam Wiyar Margie +2 more
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Pengaruh Celebrity Endorsement dan Citra Merek terhadap Niat Beli Kopi Caffino melalui Sikap terhadap Merek [PDF]
Jurnal Ilmu Manajemen, 2021 The increasing level of competition in marketing requires companies to present different marketing strategies that are superior to competing companies. Caffino is a local coffee brand from Indonesia that using celebrity endorsement as marketing strategies to enhance customer purchase intention.
Mirza Dwi Darmawan, Sri Setyo Iriani
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PERAN ATRIBUT PRODUK DAN SIKAP MEREK TERHADAP PENINGKATAN EKUITAS MEREK
Jurnal Ilmiah Satyagraha, 2023 High brand equity becomes the company's strength to stay in the market competition. Increasing brand equity is one of the company's strategies that is carried out all the time. Increasing the supporting factors of brand equity is a way to strengthen brand equity.
Utami Puji Lestari +1 more
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PENGARUH PENGETAHUAN MEREK, PERSEPSI KUALITAS DAN INOVASI KONSUMEN TERHADAP SIKAP PADA PERLUASAN MEREK DETTOL DAN LIFEBUOY DI TIP TOP RAWAMANGUN [PDF]
Jurnal Riset Manajemen Sains Indonesia, 2014 The purpose of the research are to describe brand knowledge, perceived quality and consumer innovativeness toward brand extension attitude, to test the influence of brand knowledge toward brand extension attitude, to test the influence of perceived ...
Mohammad Rizan +2 more
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J-MAS (Jurnal Manajemen dan Sains), 2023 Advances in technology make people able to make adjustments to the rapidly advancing technology which cannot be stopped in Indonesia. Since Indonesia was shocked by the presence of a new virus known as COVID-19, many companies in Indonesia have fallen into disrepair when free trade can be carried out and this has caused industries in Indonesia ...
Agnetha Faustina Germaine +2 more
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BUDGETING : Journal of Business, Management and Accounting, 2023 This research aims to determine the effect of endorser credibility and brand credibility on purchase intentions with attitude towards the brand and attitude towards brand credibility as intervening variables for Lemonilo products. The research method is quantitative with a non-probability sampling technique with a total sample of 271 respondents.
Maya Ariyanti, Gege Arum Setiana
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Journal of Business and Halal Industry, 2023 Penelitian ini bertujuan untuk menganalisis pengaruh variable eksogen keterikatan merek emosional, variable endogen sikap terhadap perluasan merek dan loyalitas sikap, komitmen, kepuasaan pelanggan sebagai variable mediasi. Objek penelitian ini adalah smartphone Asus dengan sampel sebanyak 201 responden.
Atika Herliana Putri, Misbahul Anwar
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DeReMa (Development Research of Management): Jurnal Manajemen, 2021 This research was conducted in order to uncover the effect of Reputasi Perusahaan, Kepuasan Merek and Sikap Merek, both direct and indirectly toward Loyalitas Konsumen in the Indonesian airlines industry.
Keni Keni +2 more
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Co-Value Jurnal Ekonomi Koperasi dan kewirausahaan, 2023 Penelitian ini bertujuan untuk menguji pengaruh getok tular elektronik, citra merek dan sikap merek terhadap minat beli konsumen Burger King di Jakarta Barat. Saat ini di Jakarta banyak gerai restoran makanan cepat saji. Antara lain ada KFC, Mc Donalds, Burger King, Dominos Pizza, dan lain-lain.
Andyan Pradipta Utama, Tresa Hanton
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