Results 91 to 100 of about 25,707 (307)

Makna Gramatikal pada Slogan Detergen Daia: Kajian Semantik (Gramatical Meaning of Slogan Daia’s Detergent: Semantic Study)

open access: yes, 2022
: The research entitled "Grammatical Meaning of Daia's Detergent Slogan: Semantic Study" was conducted to describe the analysis of the grammatical meaning of Daia's detergent slogan with a semantic approach.
Aprila, Nanda Riska Dwi, Fauziyah, Nurul
core  

Coping Practices of Small‐ and Medium‐Sized Enterprises Facing Power Asymmetry in Digital Platform Business

open access: yesStrategic Change, EarlyView.
ABSTRACT Digital platform (DP) enterprises have risen to the top of the global economy by inverting traditional business models. They earn money through matchmaking, transaction facilitation, and efficient orchestration of other stakeholders' resources.
Lukas R. G. Fitz, Jochen Scheeg
wiley   +1 more source

Sistem Appraisal pada Slogan dalam Kain Rentang Kampanye Politik Bakal Calon Kepala Daerah Kabupaten dan Kota Bogor

open access: yesRanah: Jurnal Kajian Bahasa, 2018
One of language functions in political discourse is to persuade others, and one of the media to implement the function is slogan used on political campaign banner.
Bayu Permana Sukma
doaj   +1 more source

Spanish advertisements in the Netherlands: How does slogan complexity as a consequence of the use of cognates and slogan length affect slogan comprehension and purchase intention?

open access: yes, 2020
Understanding how to make efficient slogans can impact a company’s profits, their brand image, and the consumer’s purchase intention. Several studies, especially with English slogans, have found that the use of foreign languages in slogans affect their ...
López Espinosa, D.P.L.E.
core  

PROPOSISI BENTUK KOSONG DALAM WACANA SLOGAN: KAJIAN TINDAK TUTUR WACANA SLOGAN

open access: yes, 2012
Slogan is a striking and easily remembered statement or sentence used to advertise something or to make clear the aim(s) of group, organization, campaign, etc.
Suyitno, Imam
core   +1 more source

Turning the Tables: Leveraging Purpose as a Strategic Advantage for SMEs

open access: yesStrategic Change, EarlyView.
ABSTRACT When executed well, purpose can become a transformative force, turning a business into a breakout success. Despite the wave of purpose‐driven businesses in recent years, the concept of purpose remains underdeveloped. Purpose is a core component of business models but is difficult to retrofit into large corporations, which makes it especially ...
Klaus Heine, Glyn Atwal, Sonja Sperber
wiley   +1 more source

ANALISIS STRUKTUR DAN MAKNA SLOGAN BAHASA INGGRIS PADA DUA PULUH SLOGAN MASKAPAI PENERBANGAN

open access: yes, 2007
Skripsi ini berjudul Analisis Struktur dan Makna Slogan Bahasa Inggris pada Dua Puluh Slogan Maskapai Penerbangan. Objek dari penelitian iniadalah struktur dan makna dari slogan maskapai penerbangan.
Nursani, Sri Novita
core  

The Commodification of Indigenous People in Print Advertisement [PDF]

open access: yes, 2012
The advertisement of Bank Rakyat Indonesia (BRI) with their tagline “Melayani dengan Sepenuh Hati†is published on a full-page of Kompas newspaper. The advertisement describes a man wearing a tie and a formal uniform fitted with the identity of BRI ...
Listia,
core  

HEGEMONI BAHASA INGGRIS DALAM SLOGAN PERGURUAN TINGGI (ANALISIS WACANA KRITIS FAIRCLOUGH PADA SLOGAN DUA UNIVERSITAS SWASTA DI KOTA BANDUNG)

open access: yes, 2016
Bahasa Inggris merupakan  bahasa asing yang diresmikan sebagai bahasa Internasional. Penggunaan bahasa Inggris telah mempengaruhi aspek pendidikan; salah satunya adalah penggunaan bahasa Inggris dalam slogan universitas yang digunakan sebagai identitas ...
Samosir, Dian Kristiani
core   +1 more source

Visual Implied Motion in Marketing: A Dual‐Route Framework of Perceptual Persuasion

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Depicting movement in static marketing stimuli, referred to as ‘implied motion’, is widely used across packaging, logos, and advertising, and multimodal brand communications. Despite growing evidence of its persuasive impact, the underlying psychological mechanisms and boundary conditions remain theoretically fragmented. This systematic review
Tianyi Zhang, Charles Spence
wiley   +1 more source

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