Results 231 to 240 of about 995,630 (245)

Uses and gratifications of smart speakers: modelling the effectiveness of smart speaker advertising

International Journal of Advertising, 2020
Heejun Lee, Chang-Hoan Cho
exaly  

Privacy in AI and the IoT: The privacy concerns of smart speaker users and the Personal Information Protection Law in China

Telecommunications Policy, 2022
Yu-li Liu, Wenjia Yan
exaly  

How interaction experience enhances customer engagement in smart speaker devices? The moderation of gendered voice and product smartness

Journal of Research in Interactive Marketing, 2022
Yu-Hsin Chen, Ching-Jui Keng, Ye-Li Chen
exaly  

Hey Alexa: examining the effect of perceived socialness in usage intentions of AI assistant-enabled smart speaker

Journal of Research in Interactive Marketing, 2021
Crystal T Lee, Sara H. Hsieh
exaly  

Smart speakers and customer experience in service contexts

Psychology and Marketing, 2023
Sandra Loureiro, Daniel Ruiz-Equihua, Jaime Romero   +2 more
exaly  

Factors affecting customers’ intention to voice shopping over smart speaker從智慧音箱品質、互補性與隱私風險探討影響智慧音箱使用者語音購物因素

Service Industries Journal, 2023
Chin-Lung Hsu, Judy Chuan-Chuan Lin
exaly  

How shopping habits change with artificial intelligence: smart speakers' usage intention

International Journal of Retail and Distribution Management, 2023
exaly  

Text mining-based four-step framework for smart speaker product improvement and sales planning

Journal of Retailing and Consumer Services, 2023
Ha Young Kim, Jeongeun Park, Yang Dong Uk   +2 more
exaly  

Marketing via smart speakers: what should Alexa say?

Journal of Strategic Marketing, 2020
Katherine Taken Smith
exaly  

Applying Affordance Factor Analysis for Smart Home Speakers in Different Age Groups: A Case Study Approach

Sustainability, 2022
Ying-Kit Wong
exaly