Results 251 to 260 of about 2,050,463 (299)
Some of the next articles are maybe not open access.

Marketing Social Services

Social Casework, 1984
The use of marketing strategies can enhance the delivery of social services. This article shows how agencies can adapt marketing techniques and use them to pinpoint potential markets, improve public image, evaluate external opportunities, and maximize internal strengths.
openaire   +2 more sources

Marketing or Social Marketing

2014
The challenge is to understand what marketing is: is it a business activity or is it ultimately all about managing the social order and influencing the behavioural changes in the societies. The chapter gives a conceptual understanding of social marketing from multiple perspectives, analyzes key issues and challenges in social marketing which makes it ...
Avinash Kapoor, Chinmaya Kulshrestha
openaire   +1 more source

Social Marketing

VST - Vie sociale et traitements, 2022
İge Pirnar, Hüseyin Ozan Altın
  +5 more sources

From Market Socialism to Social Market?

1993
Our analysis has sought to show the clash between the economic and political logic of the reforms and provide an explanation of the paradoxical outcome of the reform era, a combination of economic success and political failure. To the extent that the economic reforms were the spearhead of an attempt to resuscitate the political fortunes of Chinese ...
openaire   +1 more source

Social Network Marketing

2011
The birth of the social networking trend has brought a change in the way people surf the web and above all the way people interact socially. It also provides a very good platform for business owners to market their businesses. Social network marketing makes use of the process of advertising, promoting and selling ideas, theories, values and ...
Zavišić, Senka, Zavišić, Željka
openaire   +2 more sources

Social marketing

2014
Walter W. Wymer Jr, Debra Basil
  +5 more sources

Setting the future of digital and social media marketing research: Perspectives and research propositions

International Journal of Information Management, 2021
Yogesh K Dwivedi   +2 more
exaly  

Home - About - Disclaimer - Privacy