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When is social marketing not social marketing? [PDF]
Journal of Social Marketing, 2011 PurposeThe paper aims to discuss the thorny issues of industry‐funded social marketing campaigns. Can the tobacco industry be trusted to educate our children about the dangers of smoking? Is a brewer the best source of health promotion? The paper argues for transparency and critical appraisal.Design/methodology/approachThe paper looks at the issues of ...
Hastings, Gerard, Angus, Kathryn
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Systems Social Marketing and Macro-Social Marketing: A Systematic Review [PDF]
Social Marketing Quarterly, 2020 Background: The adoption of systems thinking within social marketing is illustrated by the emerging literature relating to systems social marketing and macro-social marketing.
Tina Flaherty +2 more
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Marketing and social enterprises: implications for social marketing
Journal of Social Marketing, 2015Purpose– The purpose of this paper is to build understanding of the concept of social enterprise in the social marketing community and to report on empirical research designed to develop an understanding the perceptions and practices of marketing within social enterprises.
Alex Mitchell +2 more
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2014
The challenge is to understand what marketing is: is it a business activity or is it ultimately all about managing the social order and influencing the behavioural changes in the societies. The chapter gives a conceptual understanding of social marketing from multiple perspectives, analyzes key issues and challenges in social marketing which makes it ...
Avinash Kapoor, Chinmaya Kulshrestha
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The challenge is to understand what marketing is: is it a business activity or is it ultimately all about managing the social order and influencing the behavioural changes in the societies. The chapter gives a conceptual understanding of social marketing from multiple perspectives, analyzes key issues and challenges in social marketing which makes it ...
Avinash Kapoor, Chinmaya Kulshrestha
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Journal of Social Marketing, 2012
PurposeThe purpose of this paper is to critically evaluate the state of social marketing in the light of the Second World Social Marketing Conference. The paper refers to keynote speeches and presentations to illustrate the contradictions and confusion in contemporary social marketing thought which may be hindering the acceptance and adoption of social
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PurposeThe purpose of this paper is to critically evaluate the state of social marketing in the light of the Second World Social Marketing Conference. The paper refers to keynote speeches and presentations to illustrate the contradictions and confusion in contemporary social marketing thought which may be hindering the acceptance and adoption of social
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Marketing social norms: Social marketing and the ‘social norm approach’
Journal of Consumer Behaviour, 2012ABSTRACTThis paper is inspired by the observation that the social norm approach (SNA) to socially desirable behaviour change – that is,telling people about what lots of other people do– retains something of a Cinderella role among social marketing practitioners and academics. Thus, the objective of this paper is to bring the social norm approach to the
Kevin Burchell +2 more
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Simulating Social Networks In Social Marketing
ECMS 2014 Proceedings edited by: Flaminio Squazzoni, Fabio Baronio, Claudia Archetti, Marco Castellani, 2014Community-based social marketing is a relatively new approach in marketing which makes use of social networks within communities to disseminate marketing messages in a information campaign. Agent-based models can be used as a tool for exploring the sensitivity of such campaigns to the structure of social networks within target communities.
Roderick Duncan +2 more
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Social Media Marketing in the Scandinavian Industrial Markets
International Journal of E-Business Research, 2013Limited attention is paid in the academic literature to how business markets and marketers have harnessed social media. The purpose of this study is to depict how companies in business markets have been using social media and what kinds of future strategic actions they have planned for it.
Salo, Jari +4 more
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From Market Socialism to Social Market?
1993Our analysis has sought to show the clash between the economic and political logic of the reforms and provide an explanation of the paradoxical outcome of the reform era, a combination of economic success and political failure. To the extent that the economic reforms were the spearhead of an attempt to resuscitate the political fortunes of Chinese ...
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Journal of the Academy of Marketing Science, 1975
Exchange is a fundamental and universal aspect of human behavior. Economic exchange models have dealt with the buying and selling of material goods and services, while social exchange models have broadened their scope to include social and psychological aspects of interactions.
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Exchange is a fundamental and universal aspect of human behavior. Economic exchange models have dealt with the buying and selling of material goods and services, while social exchange models have broadened their scope to include social and psychological aspects of interactions.
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