Results 271 to 280 of about 2,050,463 (299)

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

Journal of Marketing, 2009
Michael Trusov, Koen Pauwels
exaly  

Social Marketing

2013
Sara Mijares St. George, Dawn Wilson
openaire   +2 more sources

Elements of strategic social media marketing: A holistic framework

Journal of Business Research, 2017
Reto Felix, Philipp A Rauschnabel
exaly  

Understanding the effect of social media marketing activities: The mediation of social identification, perceived value, and satisfaction

Technological Forecasting and Social Change, 2019
Shih-Chih Chen, Chieh-Peng Lin
exaly  

Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda

Journal of the Academy of Marketing Science, 2020
Fangfang Li, Jorma Larimo, Leonidas C Leonidou   +2 more
exaly  

Social marketing: A pathway to consumption reduction?

Journal of Business Research, 2009
Ken Peattie
exaly  

A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry

Journal of Marketing, 2016
Andrew T Stephen
exaly  

Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior

Journal of Business Research, 2016
Bruno Godey, Aikaterini Manthiou, Daniele Pederzoli   +2 more
exaly  

Redefining social marketing with contemporary commercial marketing definitions

Journal of Business Research, 2010
Stephen Dann
exaly  

Cancer misinformation on social media

Ca-A Cancer Journal for Clinicians
Stacy Loeb
exaly