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Discover SustainabilityIntroduction In digital luxury markets, consumer behavior is increasingly shaped by psychological and social factors beyond traditional status cues.
Tariq Abdrabbo +4 more
doaj +1 more source
How social media can be marketed effectively by Sustain Energy Solutions to gain a competitive advantage [PDF]
, 2018 This research report is based on a study which was conducted at Sustain Energy Solutions to help them attain a competitive advantage using social media marketing.
Alexander, Peter, Raj, Dilip
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The Relationship of Fans’ Sports-Team Identification and Facebook Usage to Purchase of Team Products [PDF]
, 2015 Social media has become a regular direct marketing component for sports teams. This study explores the link between team identification and use of a professional sports team’s social-media channels.
Griffin, Robert J. +2 more
core +1 more source
Competition as an Effective Tool in Developing Social Marketing Programs: Driving Behavior Change through Online Activities [PDF]
Nowadays, social marketing practices represent an important part of people’s lives. Consumers’ understanding of the need for change has become the top priority for social organizations worldwide.
Corina SERBAN
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Internet-induced marketing techniques: Critical factors in viral marketing campaigns [PDF]
, 2008 The rapid diffusion of the Internet and the emergence of various social constructs facilitated by Internet technologies are changing the drivers that define how marketing techniques are developed and refined.
Bourlakis, M +3 more
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Initiators and Responders: A New Way to View Orchestra Audiences [PDF]
, 2004 Analyzes the social context surrounding arts attendance and calls for experimentation and investment in new marketing relationships. Considers how orchestras and other arts groups might capitalize on social opportunities to attract new ...
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Whose Turf? Public Relations and Marketing in Social Media [PDF]
, 2011 Organizations have found Twitter and Facebook to be the most effective way to converse with audiences. Current positions now require new skills to understand, shape, and engage with social networks and online communities.
Davis, Katie
core +1 more source
Long-term spatial patterns in COVID-19 booster vaccine uptake
Communications MedicineBackground Vaccination is a critical tool for controlling infectious diseases, with its use to protect against COVID-19 being a prime example. Where a disease is highly transmissible, even a small proportion of unprotected individuals can have ...
Anthony J. Wood +3 more
doaj +1 more source