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PurposeThe purpose of this paper is to complement the scant macroeconomic literature on the development outcomes of social media by examining the relationship between Facebook penetration and violent crime levels in a cross-section of 148 countries for the year 2012.Design/methodology/approachThe empirical evidence is based on ordinary least squares ...
Asongu, Simplice A.+3 more
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In this chapter you will: 1) understand the dynamics of social media-based communities, their composition and behaviours 2) learn to conduct a social media audit including competitor analysis 3) recognise the importance of a blog as a centre of digital presence development 4) use amplification strategies to develop brand presence explore the concept of
Fenton, Alex+2 more
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Social Media and Social Media Marketing
Social media and social media marketing are sometimes used interchangeably, but two indeed are different. The purpose of this research paper is to revisit the literature on both concepts and correlates them in technical terminologies. We have studied the literature available on Social media first and identified the basic functionalities of it. Then the
Akash Jugal+3 more
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Social media and democracy [PDF]
Slowly approaching the second quarter of the 21st century, research on social media and its effects over democracy has quickly permeated across various fields in social sciences, particularly political communication. Based on accumulated evidence in this strand of literature, this paper briefly summarizes several established research areas.
de Zúñiga, Homero Gil+2 more
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Nearly five billion people around the world now use social media, and this number continues to grow. One of the primary goals of social media platforms is to capture and monetize human attention. One means by which individuals and groups can capture attention and drive engagement on these platforms is by sharing morally and emotionally evocative ...
Jay Joseph Van Bavel+4 more
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Various social media sites, including Facebook, have become part of everyday life. They are used by individuals of all ages and are even favored by companies and organizations as a promotional mechanism. Professional organizations, including the American Association of Occupational Health Nurses, Inc., would be remiss to overlook the potential of ...
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Social Media and Social Class [PDF]
Background:This article explores the relationship between social class and social media use and draws on the work of Pierre Bourdieu in examining class in terms of social, economic, and cultural capital. The article starts from a prior finding that those who predominantly only use social media formed a higher proportion of Internet users from lower ...
Yates, Simeon, Lockley, Eleanor
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Social Media, Social Comment and the Moralising Media-Scape [PDF]
This chapter explores food culture in social media. It focuses in particular on the affordances offered by social media platforms to create, develop and negotiate individual digital identities, which mediate personal, social and professional relationships with and investment in food, nurture and wellbeing.
Drylie Carey, Lindsey+2 more
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Argumentation in Social Media [PDF]
No abstract available.
Gurevych, Iryna+2 more
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