Results 201 to 210 of about 38,933 (262)

Ethical Considerations for the Use of Social Media in the Human Subjects Research Setting.

J Med Internet Res
Coffin T.
europepmc   +1 more source

Neurocognitive Mechanisms Underlying Social Media Marketing and Purchase Intention: The Mediating Role of Consumer Engagement with Reference to Emotional Attention, and Cognitive Appraisal. [PDF]

Ann Neurosci
Bajpai M, Pandiya S, Mishra P, Agrawal PK, Kumar M.   +4 more
europepmc   +1 more source

Leveraging Social Media and Crowdsourcing to Recruit and Retain Military Veterans With Posttraumatic Stress Disorder or Experience of Harmful Gambling for mHealth Interventions: Descriptive Study.

JMIR Mhealth Uhealth
Heath C, Williams JM, Leightley D, Murphy D, Dymond S.   +4 more
europepmc   +1 more source

Prescription Drug Promotion by Social Media Influencers: A Systematic Scoping Review.

JAMA Netw Open
Gell S, Dave S, Willis E, Vitale EJ, Woloshin S, Heiss R.   +5 more
europepmc   +1 more source

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Challenges of Measuring Social Media Advertising

2021
In the pre-social media era, the return on investment in advertising and the impact on sales was primarily monitored through the financial aspect. Brand owners measured how much was invested and in how much sales such an investment resulted in. Social media has brought new parameters that are monitored in advertising.
Vranešević, Tihomir, Marušić, Tajana
openaire   +1 more source

Social Media Advertising

The escalating prominence of social media platforms has engendered a change in basicassumptions in advertising strategies, compelling businesses to re-evaluate traditional marketingapproaches and embrace the unique opportunities presented by these digital ecosystems.
Alexander Schwarz-Musch, Alexander Tauchhammer, Bernhard Guetz   +2 more
  +5 more sources

Social media advertising value

International Journal of Advertising, 2014
This research investigates the antecedents of social media advertising value, and the effect of this advertising value on online purchase intention in transitional economies in Southeast Asia.
William Van-Tien Dao, Angelina Nhat Hanh Le, Julian Ming-Sung Cheng, Der Chao Chen   +3 more
openaire   +1 more source