Results 231 to 240 of about 55,008 (249)

Understanding the effect of social media marketing activities: The mediation of social identification, perceived value, and satisfaction

Technological Forecasting and Social Change, 2019
Shih-Chih Chen, Chieh-Peng Lin
exaly  

Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing

Journal of Interactive Marketing, 2012
Peter Leeflang, Sonja Gensler
exaly  

Marketing with social media

Journal of the Australian Library and Information Association, 2022
openaire   +1 more source

Social media and human need satisfaction: Implications for social media marketing

Business Horizons, 2015
Yu-Qian Zhu
exaly  

Marketing in Social Media

Academic Journal of Business & Management, 2022
openaire   +1 more source

Investigation of Social Media Marketing: How Does the Hotel Industry in Hong Kong Perform in Marketing on Social Media Websites?

Journal of Travel and Tourism Marketing, 2011
Basak Denizci Guillet
exaly  

Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda

Journal of the Academy of Marketing Science, 2020
Fangfang Li, Jorma Larimo, Leonidas Leonidou   +2 more
exaly  

A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry

Journal of Marketing, 2016
Cáit Lamberton, Andrew T Stephen
exaly  

The influence of perceived social media marketing activities on brand loyalty

Asia Pacific Journal of Marketing and Logistics, 2017
Ahmed Rageh Ismail
exaly  

An Examination of the Factors Influencing Consumers' Attitudes Toward Social Media Marketing

Journal of Internet Commerce, 2011
Birol Topcu
exaly