Results 61 to 70 of about 1,871,073 (363)

The influence of social media marketing on consumer behavior in the retail industry: A comprehensive review

International Journal of Management & Entrepreneurship Research
The pervasive impact of social media marketing on consumer behavior within the retail industry serves as the focal point of this comprehensive review. This paper aims to dissect the intricate relationship between social media marketing initiatives and ...
Kikelomo Fadilat Anjorin, Mustafa Ayobami Raji, Hameedat Bukola Olodo   +2 more
semanticscholar   +1 more source

Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda

Journal of the Academy of Marketing Science, 2020
Although social media use is gaining increasing importance as a component of firms’ portfolio of strategies, scant research has systematically consolidated and extended knowledge on social media marketing strategies (SMMSs). To fill this research gap, we
Fangfang Li, J. Larimo, L. C. Leonidou
semanticscholar   +1 more source

Examining the influence of social media marketing on purchase intention: The mediating role of brand image

Innovative Marketing, 2023
Social media has revolutionized how businesses connect with consumers, going beyond product promotion to understanding consumer preferences. It is undeniable that social media plays a pivotal role in shaping consumer purchase decisions, as more ...
Imran Ali, Mohammad Naushad
semanticscholar   +1 more source

Developing evidence‐based, cost‐effective P4 cancer medicine for driving innovation in prevention, therapeutics, patient care and reducing healthcare inequalities

Molecular Oncology, EarlyView.
The cancer problem is increasing globally with projections up to the year 2050 showing unfavourable outcomes in terms of incidence and cancer‐related deaths. The main challenges are prevention, improved therapeutics resulting in increased cure rates and enhanced health‐related quality of life.
Ulrik Ringborg, Joachim von Braun, Julio Celis, Anton Berns, Michael Baumann, Tit Albreht, Nancy Abou‐Zeid, Vanderlei Bagnato, Christian Brandts, Chien‐Jen Chen, Massimiliano di Pietro, Manjit Dosanjh, Thomas Dubois, Alexander Eggermont, Angelika Eggert, Ingemar Ernberg, Sara Faithfull, Johannes Förner, Stefan Fröhling, Manuel Heitor, Leroy Hood, Wei Jiang, Bengt Jönsson, Ravi Kannan, Maria Leptin, Su Li, Peter Lindgren, Douglas Lowy, Jun Ma, Alex Markham, Péter Nagy, Simon Oberst, M. Iqbal Parker, Danielle Rodin, Kevin Ryan, Joachim Schüz, Richard Sullivan, Josep Tabernero, Peter Turkson, Oliver Várhelyi, Harold Varmus, Chijie Wang, Elisabete Weiderpass, Nils Wilking   +43 more
wiley   +1 more source

The impact of scarcity and uniqueness on luxury products purchasing intention moderated by FoMO and social comparison

Discover Sustainability
Introduction In digital luxury markets, consumer behavior is increasingly shaped by psychological and social factors beyond traditional status cues.
Tariq Abdrabbo, Fandi Omeish, Faisal Kokash, Mahmoud Alghizzawi, Salsabila Aisyah Alfaiza   +4 more
doaj   +1 more source

Social media marketing activities and tourists’ purchase intention

International Journal of Data and Network Science, 2023
This study aims to examine the influence of brand image as a mediator between social media marketing activity and tourist intentions to visit tourist sites in Jordan.
M. Alsoud, Sabri Mahmoud Alfdool, A. Trawnih, A. Helalat, lu'ay Al-Mu'ani, Nihaiah Mahrakani   +5 more
semanticscholar   +1 more source

The PI3Kδ inhibitor roginolisib (IOA‐244) preserves T‐cell function and activity

Molecular Oncology, EarlyView.
Identification of novel PI3K inhibitors with limited immune‐related adverse effects is highly sought after. We found that roginolisib and idelalisib inhibit chronic lymphocytic leukemia (CLL) cells and Treg suppressive functions to similar extents, but roginolisib affects cytotoxic T‐cell function and promotion of pro‐inflammatory T helper subsets to a
Elise Solli, Alessio Bevilacqua, Mathias Wenes, Denis Migliorini, Lars van der Veen, Sigrid S Skånland, Giusy Di Conza, Kjetil Taskén   +7 more
wiley   +1 more source

Social Media Marketing: The Past, Present and Future [PDF]

International Journal of Information Science and Management
Social Media Marketing (SMM) has impacted marketing significantly in the past decade. This study uses bibliometric and content analysis to examine academic research on Social Media Marketing (SMM).
Charunayan Kamath. R, Sivakumar Alur
doaj   +1 more source

Social media marketing amongst millennial’s in Malaysia: issues and challenges [PDF]

, 2019
Social Media Marketing (SMM) is an internet marketing strategy with an emphasis on using social networking sites like Facebook, Twitter and Instagram to earn potential customers to visits the website. Social media marketing are very important nowadays to
Harun, Amran, Roza Husin, Wann Huzida
core   +2 more sources

Social media marketing gains importance after Covid-19

Cogent Business & Management, 2021
This exploratory research examines how the COVID-19 pandemic led to increases in consumers’ social media marketing behaviors in the United States (U.S.). Previous research on the impact of a pandemic has focused on behavior for preventive health, however,
A. Mason, John A. Narcum, K. Mason
semanticscholar   +1 more source