Results 101 to 110 of about 382 (121)
Influences of atmospherics on customer satisfaction and behavioural intentions in the restaurant industry: Evidence from an emerging economy. [PDF]
PLoS OneRathnasiri MSH +4 more
europepmc +1 more source
Some of the next articles are maybe not open access.
Advertising and Society Review, 2012
In our study, the primary research goal is to compare and contrast the effectiveness of three advertising appeals and strategies (hard-sell, soft-sell, and polysemy) and the roles played by these different appeals in our global society. The research explores the concept of polysemy and the generation of idiosyncratic meanings along with hard-sell and ...
Anshu Arora, Ulysses J. Brown
exaly +2 more sources
In our study, the primary research goal is to compare and contrast the effectiveness of three advertising appeals and strategies (hard-sell, soft-sell, and polysemy) and the roles played by these different appeals in our global society. The research explores the concept of polysemy and the generation of idiosyncratic meanings along with hard-sell and ...
Anshu Arora, Ulysses J. Brown
exaly +2 more sources
Hard or Soft Sell? Understanding White Papers as Content Marketing
IEEE Transactions on Professional Communication, 2020Kim Sydow Campbell +2 more
exaly
Relevance of soft-sell and hard-sell advertising appeals for global consumer cultural positioning
Journal of Customer Behavior, 2017Irfan Butt
exaly
Consumer Perceptions of Advertising Appeals: Hard-Sell and Soft-Sell Revisited
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2015Anshu Saxena Arora
exaly
Using Sexual Appeals in Advertising to Sell Cosmetic Surgery: A Content Analysis from 1986 to 2007
Sexuality and Culture, 2010Tom Reichert
exaly
Retail tours in China for overseas Chinese: Soft power or hard sell?
Annals of Tourism Research, 2014Anna Kwek, Ying Wang, David Weaver
exaly