Results 111 to 120 of about 382 (121)

Hard-Sell “Killers” and Soft-Sell “Poets”

Journalism History, 2004
Fred K Beard
exaly  

A Procedure for the Development of Fictitious Advertisements in Multi-country Research: Crafting Messages with Hard-sell and Soft-sell Appeals

2011
Sandra Diehl, Shintaro Okazaki, Barbara Mueller   +2 more
exaly  

Sometimes stories sell: When are narrative appeals most likely to work?

European Journal of Social Psychology, 2012
Rose Thompson, Geoffrey Haddock
exaly  

Extended abstract: Hard- and soft-sell marketing in white papers

2017
Kim Sydow Campbell
exaly  

Perceptions of Hard Sell and Soft Sell Vocal Styles across Countries: Lessons from France and New Zealand

Journal of Global Marketing
Fabrice Desmarais
exaly  

leukemia and duplicating appeals

Ca-A Cancer Journal for Clinicians, 1963
exaly  

4. A Mass Soft Sell

2023
exaly  

SOFT SELL FOR THE PILL

Lancet, The, 1988
exaly  

Does Sadness Sell? The Use of Negative Emotions in Fundraising Appeals: Fundraising Strategies for For-profit and Nonprofit Organizations

Journal of Advertising Research
Shirley Y Y Cheng, Gérard Prendergast, Connie Li   +2 more
exaly  

Selling world-class education: British private schools, whiteness and the soft-sell technique

Discourse
Père Ayling
exaly