Results 121 to 130 of about 332 (139)

Managing sensory expectations concerning products and brands: Capitalizing on the potential of sound and shape symbolism

Journal of Consumer Psychology, 2012
Charles Spence
exaly  

Sound and Symbol

Journal of Music Therapy, 1966
openaire   +1 more source

Sound symbolism effects across languages: Implications for global brand names

International Journal of Research in Marketing, 2012
L J Shrum, David Luna
exaly  

Sound symbolism

2015
openaire   +1 more source

The role of position, type, and combination of sound symbolism imbeds in brand names

Marketing Letters, 2013
Richard R Klink, Lan Wu
exaly  

Sound and Symbol in Chinese

Journal of the American Oriental Society, 1963
E. H. S., Bernard Karlgren
openaire   +1 more source

Sound Symbolism

2006
openaire   +1 more source

Sound-symbolism: A Piece in the Puzzle of Word Learning

Journal of Psycholinguistic Research, 2006
Paula J Schwanenflugel
exaly  

Sound Symbolism

Mutsumi Imai, Kimi Akita
openaire   +1 more source

The Imitation of Sounds and Sound Symbolism

1971
openaire   +1 more source