Results 21 to 30 of about 1,023,233 (188)

Sound Symbolism in Marketing: An Integrative Review of Marketing Studies into Sound Symbolism [PDF]

open access: yesUluslararası İktisadi ve İdari İncelemeler Dergisi, 2020
Despite an increase in marketing research on sound symbolism particularly since the beginning of 2000s, there is a lack of integrative review of the empirical marketing studies regarding sound symbolism. To address this gap, this study offers a comprehensive review of 46 sound symbolism related marketing articles published between 1970 and 2019.
İlkin YARAN ÖGEL, Gül BAYRAKTAROĞLU
openaire   +4 more sources

What drives sound symbolism? Different acoustic cues underlie sound-size and sound-shape mappings [PDF]

open access: yesScientific Reports, 2017
Sound symbolism refers to the non-arbitrary mappings that exist between phonetic properties of speech sounds and their meaning. Despite there being an extensive literature on the topic, the acoustic features and psychological mechanisms that give rise to
Klemens Knoeferle   +3 more
doaj   +2 more sources

Iconicity in the lab: a review of behavioural, developmental, and neuroimaging research into sound-symbolism. [PDF]

open access: yesFrontiers in Psychology, 2015
This review covers experimental approaches to sound-symbolism — from infants to adults, and from Sapir's foundational studies to 21st century product naming.
Gwilym eLockwood, Mark eDingemanse
doaj   +2 more sources

Accounting for the stochastic nature of sound symbolism using Maximum Entropy model

open access: yesOpen Linguistics, 2019
Sound symbolism refers to stochastic and systematic associations between sounds and meanings. Sound symbolism has not received much serious attention in the generative phonology literature, perhaps because most if not all sound symbolic patterns are ...
Kawahara Shigeto   +2 more
doaj   +2 more sources

How sound symbolism is processed in the brain: a study on Japanese mimetic words. [PDF]

open access: yesPLoS ONE, 2014
Sound symbolism is the systematic and non-arbitrary link between word and meaning. Although a number of behavioral studies demonstrate that both children and adults are universally sensitive to sound symbolism in mimetic words, the neural mechanisms ...
Junko Kanero   +4 more
doaj   +2 more sources

Sound Symbolism

open access: yes, 1995
Sound symbolism is the study of the relationship between the sound of an utterance and its meaning. In this interdisciplinary collection of new studies, twenty-four leading scholars discuss the role of sound symbolism in a theory of language. They consider sound symbolic processes in a wide range of languages from Europe, Asia, Africa, Australia, and ...
openaire   +2 more sources

Sex-biased sound symbolism in english-language first names. [PDF]

open access: yesPLoS ONE, 2013
Sexual selection has resulted in sex-based size dimorphism in many mammals, including humans. In Western societies, average to taller stature men and comparatively shorter, slimmer women have higher reproductive success and are typically considered more ...
Benjamin J Pitcher   +2 more
doaj   +2 more sources

Guessing Meaning From Word Sounds of Unfamiliar Languages: A Cross-Cultural Sound Symbolism Study [PDF]

open access: yesFrontiers in Psychology, 2019
Sound symbolism refers to a non-arbitrary relationship between the sound of a word and its meaning. With the aim to better investigate this relationship by using natural languages, in the present cross-linguistic study 215 Italian and Polish participants
Anita D’Anselmo   +4 more
doaj   +2 more sources

Sound Symbolism and Onomatopoeia

open access: yesArmenian Folia Anglistika, 2015
The function, realization and the role of sound-symbolic phenomenon can vary in some languages. The study of sound symbolism and onomatopoeia in Armenian, Russian and English showed that highly expressive forms of language occur not only in daily ...
Armine Khachatryan
doaj   +2 more sources

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