Results 31 to 40 of about 1,526 (180)
On Sound Symbolism in Baseball Player Names
Recent work has argued that sound symbolism plays a much larger part in language than previously believed, given the assumption of the arbitrariness of the sign.
Stephanie S. Shih, Deniz Rudin
doaj +1 more source
After recalling the main empirical evidence in favour of sound symbolism, this Introduction presents the contributions offered by the authors of this issue of Signifiances (Signifying).
Luca Nobile
doaj +1 more source
There has been a dramatic rise of interest in sound symbolism, systematic associations between sounds and meanings. Despite this, one aspect that is still markedly under-explored is its cumulative nature, i.e., when there are two or more sounds with the ...
Shigeto Kawahara
doaj +2 more sources
After recalling the main empirical evidence in favour of sound symbolism, this Introduction presents the contributions offered by the authors of this issue of Signifiances (Signifying).
Luca Nobile
doaj +1 more source
Sound Symbolism in Marketing: An Integrative Review of Marketing Studies into Sound Symbolism
Despite an increase in marketing research on sound symbolism particularly since the beginning of 2000s, there is a lack of integrative review of the empirical marketing studies regarding sound symbolism. To address this gap, this study offers a comprehensive review of 46 sound symbolism related marketing articles published between 1970 and 2019.
İlkin YARAN ÖGEL, Gül BAYRAKTAROĞLU
openaire +3 more sources
Ideophones in Japanese modulate the P2 and late positive complex responses.
Sound-symbolism, or the direct link between sound and meaning, is typologically and behaviorally attested across languages. However, neuroimaging research has mostly focused on artificial non-words or individual segments, which do not represent sound ...
Gwilym eLockwood +2 more
doaj +1 more source
ABSTRACT Despite the growing emphasis on sustainable finance in today's corporate landscape, its impact on product responsibility remains underexplored, particularly the moderating role of board environmental expertise. This study addresses these gaps by examining non‐financial companies listed on the London Stock Exchange, chosen for the UK's ...
Bright Akwasi Gyamfi +4 more
wiley +1 more source
Synthesized size-sound sound-symbolism. [PDF]
38th Annual Meeting of the Cognitive Science Society (CogSci 2016), 10 augustus ...
Lockwood, Gwilym +2 more
openaire +2 more sources
Designing a Culture‐Driven C‐STEAM Project Framework for Vocational Education
ABSTRACT Amid rapid technological advances and a growing emphasis on cultural sustainability in education, STEAM education has been widely adopted to support interdisciplinary learning and decision‐making skills. However, many STEAM implementations remain largely instrumental, regularly neglecting cultural meaning‐making, value orientation, and ...
Zhang Congmin +3 more
wiley +1 more source
The Tasty Side of Numbers: How Vowel Type Influences Taste Perceptions for Numerical Brand Names
ABSTRACT Numerical brand names are commonly used in food marketing yet underexplored for their sensory impact. Relying on processing fluency theory, across four studies, including an IAT (n = 149), a quantitative and qualitative lexical analysis of professional wine tasting notes (n = 695), an online study (n = 306), and archival consumer wine ratings (
Nathalie Spielmann, Diego Vega
wiley +1 more source

