Results 121 to 130 of about 798 (229)

The Rise of Human–Computer Integration in Marketing: A Theory Synthesis

open access: yesPsychology &Marketing, Volume 43, Issue 6, Page 1343-1380, June 2026.
ABSTRACT Human–computer integration (HCInt) technologies, which merge human bodily, cognitive, and sensory functions with computational processes, are reshaping the foundations of consumer experience. Unlike traditional human–computer interaction, HCInt entails adaptive and reciprocal coupling through AI‐driven augmentation, wearables, muscle–computer ...
Carlos Velasco   +5 more
wiley   +1 more source

The impact of objective and subjective measures of air quality and noise on house prices: a multilevel approach for downtown Madrid [PDF]

open access: yes
Air quality is one of the major concerns in big cities. It is therefore of interest to evaluate properly air pollution. Specifically, this paper aims at measuring how air quality is incorporated in transaction prices in downtown Madrid. For that purpose,
Julie Le Gallo, Coro Chasco
core  

Customer Experience: Heterogeneity Insights From Meta‐Analytic Synthesis

open access: yesPsychology &Marketing, Volume 43, Issue 6, Page 1488-1506, June 2026.
ABSTRACT Overlooking heterogeneity (variability) in customer experience (CX) can lead to incomplete theoretical insights and suboptimal managerial decisions. To address this issue, this article reviews the causes of heterogeneity in extant meta‐analyses of CX research (n: 91).
Wagner Junior Ladeira   +5 more
wiley   +1 more source

Disentangling Access and View Amenities in Access-Restricted Coastal Residential Communities

open access: yes
In coastal communities with uniform flood risk, amenity value is comprised of two components – view and access. Having controlled for view, it is assumed that any residual amenity value represents the benefit derived from accessing the beach for leisure ...
Hamilton, Stuart E., Morgan, O. Ashton
core  

From passion to illegality: Understanding succulent consumers' decision to participate in the illegal online wildlife trade

open access: yesPeople and Nature, Volume 8, Issue 6, Page 1773-1784, June 2026.
Abstract The illegal wildlife trade represents a significant threat to biodiversity. Limited research has examined the illegal trade in succulents, plants characterized by their ability to store water in their leaves, stems or roots. The growing popularity of succulents has contributed to the emergence of illicit consumer practices.
Léanne Vincendon   +2 more
wiley   +1 more source

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