Results 71 to 80 of about 34,226 (308)
Journal of Consumer Behaviour, EarlyView.ABSTRACT Some consumers exhibit aversion toward artificial intelligence (AI), particularly when it is embedded in persuasive marketing communication (MarCom). Here, we developed and validated a measure of consumer aversion to AI in MarCom and examined its downstream consequences for brand perceptions and purchase intention.
Louvins Pierre +2 more
wiley +1 more source
Sustainable Luxury: Understanding Consumer Responses to Purpose‐Driven Brand Strategies
Journal of Consumer Behaviour, EarlyView.ABSTRACT The study examines the dilemma faced by consumers in balancing the concepts of sustainability and luxury in the context of self‐gifting. The research is based on the Affect‐Behavior‐Cognition (ABC) framework and the Consumer‐Brand Identification (CBI) theory, which seeks to understand how the perceived sustainability–luxury fit and brand ...
Subhajit Pahari +3 more
wiley +1 more source
The Spear of Longinus Was Not the Spear — A Structural-Historical Analysis
The Spear of Longinus is traditionally believed to be the weapon that pierced Jesus’ side during the crucifixion. Since the Middle Ages, multiple artifacts claiming to be the “true spear” have emerged throughout Europe, often used as tools of religious symbolism or political autho rity.
openaire +3 more sources
The Spear: An Effective Weapon Since Antiquity
Revista de Artes Marciales Asiáticas, 2012 The spear is perhaps man’s oldest weapon, and may even be his oldest tool. Over the hundreds of thousands of years of the weapon’s existence, it evolved from a pointed stick into an efficient hunting missile, and then became the most effective hand-held ...
Robert E. Dohrenwend
doaj
Fit to Perfection? How Regulatory Fit Affects Consumer Adoption of Innovations
Journal of Consumer Behaviour, EarlyView.ABSTRACT Understanding how regulatory focus shapes consumer responses is critical to explaining innovation adoption. Existing research has primarily examined chronic regulatory focus, product message‐related regulatory focus, and temporary regulatory focus in isolation, thereby neglecting their interplay and the role of regulatory fit in shaping ...
Slawka Jordanow +3 more
wiley +1 more source
The effect of temperature and crown size on asparagus yielding
Folia Horticulturae, 2009 In order to determine the effect of temperature on asparagus yielding in the case of different crown sizes, asparagus plants were planted in growth chambers, in an aeroponic system with recirculation.
Gąsecka Monika +3 more
doaj +1 more source
Production of Reducing Sugars from Hydroxylated Mature Spear Grass (Heteropogon Contortus)
Journal of Applied Sciences and Environmental Management, 2018 Mature black Spear grass (Heteropogon contortus) was hydrolyzed using different concentrations of dilute sulphuric acid for the first time as lignocellulosic substrate for producing reducing sugars at different pH and retention time.
CG Dirisu, R. Gonzalez, B. Isirima
doaj +1 more source
Influence of Particle Size, Moisture, and Cloud Density on Wood Dust Ignition
Chemie Ingenieur Technik, EarlyView.The ignition and combustion of particle clouds are strongly affected by particle interactions. This study uses spectroscopy to examine effects of particle size, water content, and cloud density. Results show ignition delay rises with larger size and density, whereas combustion duration depends mainly on water and density due to moisture‐driven ...
Matteo Giesen +2 more
wiley +1 more source
Envelope Addressed to Charles Spear
This is an undated envelope addressed to Charles Spear in Longfellow's ...
core +1 more source
First Operation Results of a Methanol Demonstration Plant With Real Steel Mill Gases
Chemie Ingenieur Technik, EarlyView.A demonstration plant with industrial setup regarding length, diameter, boiling water cooling system and gas recycle was initially operated with cleaned blast furnace gas and compared with earlier experiments with bottle gases. Dynamic disturbances from the steel mill and gas cleaning unit were noticed and could be compensated by the control system ...
Johannes Michael Voß, Tim Schulzke
wiley +1 more source