Results 111 to 120 of about 326,241 (302)
Ekonomski Vjesnik, 2016 The importance of student sport activities within the structure of academic development is arguably significant. However, university sport is one of the elements of academic development that is not represented adequately as a research subject on a global
Antun Biloš, Tvrtko Galić
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Decellularized Extracellular Matrix (dECM) in Tendon Regeneration: A Comprehensive Review
Advanced Healthcare Materials, EarlyView.Decellularized Extracellular Matrix (dECM) offers a promising solution by replicating the native tendon microenvironment and promoting regeneration. This review highlights advances in the decellularization methods, as well as their integration with emerging technologies and translational progress in tendon tissue engineering.
Kumaresan Sakthiabirami +4 more
wiley +1 more source
SPORTS SPONSORSHIP � MEANS OF COMMUNICATION [PDF]
Sport sponsorship represents, nowadays, an indispensable way of attracting additional funds that grants sports development, an important factor in the very existence of sports entities, sportsmen and sports events.
Jean FIRICA
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Engineering of Glioblastoma‐Derived Biomimetic Vesicles and Their Structural and Molecular Features
Advanced Healthcare Materials, EarlyView.ABSTRACT Biomimetic nanosystems and vesicles have arisen as a novel approach to design vesicular transport systems with diverse therapeutic potential. The ‘biomimetic’ strategy involves the integration of cell membrane components into lipid bilayers, conferring them with biological properties originating from the cell of origin. Until now, most studies
Noelia Hernández‐Lobato +6 more
wiley +1 more source
Improving sport brands’ reputation through marketing events [PDF]
The rationale of this paper is to highlight how a marketing event can be used as a promotional tool by a sporting organization. A case study approach has been chosen for the demonstration.
Vlad ROȘCA
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Value-in-exchange or value-in-use? Empirical insights into consumer perceptions. [PDF]
, 2012 This paper considers consumer perceptions of value against the background of emerging paradigm shifts in marketing moving away from traditional transactional ‘value-in-exchange’ approaches where marketers create value for consumers, towards a concept of ‘
Kearns, PJ, Skinner, H
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Advanced Healthcare Materials, EarlyView.Implantable optoelectrical devices are an effective resource for the modulation and monitoring of neural activity with high spatiotemporal resolution. This review discusses current challenges faced by these devices and outlines future perspectives for the development of next‐generation neural interfaces targeting chronic, multisite, and multimodal ...
Stella Aslanoglou +4 more
wiley +1 more source
Branding the Games: Commercialism and the Olympic City [PDF]
, 2009 This chapter examines the role of branding and sponsorship in the Olympic games - with particular reference to the urban. The chapter identifies tensions between Olympic values, branding activities and a projected legacy.
MacRury, Iain
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RELATIONSHIP MARKETING IN PROFFESIONAL SPORT
Sport şi Societate, 2015 The scope of this study is to present the evolution of Barclays Premier League organization from the relationship marketing perspective and to analyze issues regarding the way in which the sportive organization implements the relationship marketing ...
Iftime Dragoș Adrian
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Corporate targeting: Nike on the Russian market [PDF]
Marketing (Beograd. 1991), 2006 Nike Corporation is one of leading global players in sports apparel and footwear market. Strategic development of Nike Co has always been based on superior marketing and engagement of world-class sportspersons in its advertising campaigns.
Sekulović Ana
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