Results 251 to 260 of about 17,280 (301)
Some of the next articles are maybe not open access.
2019
How is sport marketing being transformed by new media and technology, byglobalization and by the opening of new markets and sources of revenue? Thisbook examines the most important trends and developments in contemporarysport marketing around the world, shining new light on the importance of mar-keting and markets as the drivers of international sport ...
Desbordes, Michel, Richelieu, André
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How is sport marketing being transformed by new media and technology, byglobalization and by the opening of new markets and sources of revenue? Thisbook examines the most important trends and developments in contemporarysport marketing around the world, shining new light on the importance of mar-keting and markets as the drivers of international sport ...
Desbordes, Michel, Richelieu, André
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Sports marketing and industry of sport
2006U knjizi se obrađuje sport sa stanovišta poslovne ekonomije koji objedinjuje mnoga područja: sportski marketing, poduzetništvo u sportu, sport kao poduzetnička djelatnost, sport kao medij, sportski menadžment i analiza poslovanja u sportu. Knjiga donosi brojne primjere sportsko-gospodarskih aktivnosti, izneseni su i obrađeni neki pojmovi koji se ...
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International Journal of Sports Marketing and Sponsorship, 2006
Melissa Johnson Morgan, Jane Summers
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Melissa Johnson Morgan, Jane Summers
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2009
Marketing which is entered to almost our whole life, now more than goods and services, became an important concept of ideas, persons, institutions, events, and facilities. As a main activities of business co. marketing has an important place in sports industry.
EKMEKCİ, Ridvan, EKMEKÇİ, Aytul
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Marketing which is entered to almost our whole life, now more than goods and services, became an important concept of ideas, persons, institutions, events, and facilities. As a main activities of business co. marketing has an important place in sports industry.
EKMEKCİ, Ridvan, EKMEKÇİ, Aytul
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Reaping the digital dividend Sport marketing's move into esports: insights from Germany
European Journal of International Management, 2021Barbara Scheck
exaly
Market research in sport and sports industry
2017Knjiga Istraživanje tržišta u sportu obrađuje metodologiju i alate istraživanja tržišta prilagođene potrebama sportske industrije i upravljanju sportskim subjektima. Detaljno su obrađene najvažnije metode za tu svrhu, predstavljeni su praktični alati u provedbi istraživanja okruženja u kome sportski subjekt djeluje.
Šerić, Neven, Jerkunica, Alen
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