Results 251 to 260 of about 326,241 (302)
Some of the next articles are maybe not open access.
2014
This chapter introduces and informs the reader about the new technologies used in the world of sports through their actors: players, athletes, teams, and events. The new media’s opportunities are processed, highlighting the way sports organizations make use of the potential of these new communication channels in their marketing strategy to interact and
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This chapter introduces and informs the reader about the new technologies used in the world of sports through their actors: players, athletes, teams, and events. The new media’s opportunities are processed, highlighting the way sports organizations make use of the potential of these new communication channels in their marketing strategy to interact and
openaire +1 more source
International Journal of Sports Marketing and Sponsorship, 2006
Melissa Johnson Morgan, Jane Summers
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Melissa Johnson Morgan, Jane Summers
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Strategic Direction, 2014
Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their
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Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their
openaire +1 more source
2009
Marketing which is entered to almost our whole life, now more than goods and services, became an important concept of ideas, persons, institutions, events, and facilities. As a main activities of business co. marketing has an important place in sports industry.
EKMEKCİ, Ridvan, EKMEKÇİ, Aytul
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Marketing which is entered to almost our whole life, now more than goods and services, became an important concept of ideas, persons, institutions, events, and facilities. As a main activities of business co. marketing has an important place in sports industry.
EKMEKCİ, Ridvan, EKMEKÇİ, Aytul
openaire +1 more source
A new reality: Fan perceptions of augmented reality readiness in sport marketing
Computers in Human Behavior, 2020Chad Goebert
exaly