Results 181 to 190 of about 422,188 (211)

Sport marketing

2012
openaire   +2 more sources

Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities

Journal of Marketing, 2010
Robert V Kozinets, Kristine De Valck
exaly  

Digital marketing: A framework, review and research agenda

International Journal of Research in Marketing, 2017
Pk Kannan
exaly  

Contemporary Sports Marketing

Journal of Promotion Management, 2001
Linda Jane Coleman, Mayuresh Kelkar, David A. Goodof   +2 more
openaire   +1 more source

Integrating Marketing Communications: New Findings, New Lessons, and New Ideas

Journal of Marketing, 2016
Rajeev Batra, Kevin Lane Keller
exaly  

Sports Meets Marketing

2023
Michael J. Fetchko, Donald P. Roy, Vassilis Dalakas   +2 more
openaire   +1 more source

Marketing Alliances, Firm Networks, and Firm Value Creation

Journal of Marketing, 2009
Vanitha Swaminathan, Christine Moorman
exaly  

Sport markets

2014
openaire   +1 more source

Consumer attitudes towards mobile marketing in the smart phone era

International Journal of Information Management, 2013
Jeff McCarthy, Jennifer Rowley
exaly  

Sports Marketing

2004
openaire   +1 more source