Results 11 to 20 of about 37,456 (206)

Recent Developments in Materials and Manufacturing Techniques Used for Sports Textiles

open access: yesInternational Journal of Polymer Science, 2023
In the recent era of development, the global market for the sportswear textile manufacturing industries has increased with the increase in consumption of active sportswear.
Faheem Ahmad   +7 more
doaj   +1 more source

ANALYSIS OF THE SOCIAL MEDIA MARKETING EFFECTS ON BRAND LOYALTY MEDIATED BY BRAND AWARENESS AND PURCHASE INTENTION

open access: yesJurnal Ilmiah Bisnis dan Ekonomi Asia, 2023
According to Market Study Report in 2020, global sportswear sales are expected to reach USD 308.3 billion at a CAGR of 4.6% in 2025. Indonesia is considered one of the potential markets for the sportswear industry due to its large population. This study
Selfia Cristie Yen, Renza Fahlevi
doaj   +1 more source

Influence mechanism of running sportswear fatigue based on BP neural network

open access: yesEURASIP Journal on Advances in Signal Processing, 2021
The fatigue of running sportswear is reflected in the fatigue caused by the tightness of the tights on the skin surface of the limbs, trunk, and other parts during long-term running sports.
Xiaoli Liu, Zhibin Li
doaj   +1 more source

Challenges and recent progress in carbon-based nanocomposites for sportswear and sensing applications

open access: yesMaterials Research Express, 2023
Sportswear is an essential auxiliary wear for physical education activities in colleges and universities. Unfortunately, most sports equipment is made of heavyweight, expensive, and easily rusted metals.
Leiming Yang
doaj   +1 more source

Erythemal UV radiation exposure during jogging. [PDF]

open access: yesPhotochem Photobiol
Jogging is one of the most popular recreational sport activities and is done in almost all ages to keep fitness and health. However, little research has been undertaken so far to estimate UVR exposure during jogging. Therefore, we equipped a volunteer with 12 UVR meters across the body on sun‐exposed sites.
Schmalwieser AW   +7 more
europepmc   +2 more sources

ADIDAS Sportswear Brand Popularity Model in Iranian Consumers [PDF]

open access: yesSports Business Journal, 2021
Purpose: This research aimed to test the influential factors that lead to the popularity of sportswear brands like Adidas AG in consumers from the perspective of physical education students.Methodology: The methodology utilized in this research was ...
Vahid Saatchian   +2 more
doaj   +1 more source

Perception of selected sportswear brands with emphasis on expected benefits and features as prerequisite for customer satisfaction [PDF]

open access: yesSHS Web of Conferences, 2020
Brand management has an important role in strengthening the loyalty of current customers as well as in attracting new customers. The product brand largely influences consumer buying behaviour.
Janoskova Katarina, Kral Pavol
doaj   +1 more source

Stemming the sportswear counterfeit tide: Emerging market evidence of rational and normative drivers

open access: yesActa Commercii, 2020
Orientation: Increasingly, there is an urgent need to curb the scourge of counterfeiting, which is fast becoming a global economic threat with severe implications on employment creation and societal well-being.
Manilall Dhurup, Asphat Muposhi
doaj   +1 more source

OPTIMIZATION OF THE THERMAL TRANSFER PROCESSES FOR ELEMENTS APPLIED ON GARMENT PRODUCTS [PDF]

open access: yesJournal of Engineering Science (Chişinău), 2021
The main objective of the paper is optimization of the process of thermal transfer in order to obtain - with minimum number of tests and maximum precision - a high adhesion degree of stencils applied to the garments.
BULGARU, Valentina   +2 more
doaj   +1 more source

The Adoption of Virtual Fitting Rooms in Iranian Sportswear Industries: A Mixed-Methods Study Based on TAM Model [PDF]

open access: yesSports Business Journal
Purpose: Virtual fitting rooms allow online sportswear consumers to try on clothes before shopping. This technology has recently received much attention due to its many benefits to sports consumers and commercial potential.
Seyyed Iman Ghaffarisadr   +1 more
doaj   +1 more source

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