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STIRPAT for Marketing: An Introduction, Expansion, and Suggestions for Future Use

Journal of Business Research, 2020
Abstract Prior consumer research has emphasized the importance of understanding the macro impact of consumer consumption on the environment. However, at this time, no tool exists to quantify the level and/or trajectory of that impact. Therefore, the purpose of this research is threefold: first, to introduce the STIRPAT model to the marketing industry;
Anastasia Thyroff, William E Kilbourne
exaly   +2 more sources

Fossil Fuel Energy and Environmental Performance in an Extended STIRPAT Model

Journal of Cleaner Production, 2021
Abstract Recent reports by the Intergovernmental Panel on Climate Change (2018 and 2019) have revealed that world’s human activities have contributed to around 1 °C of global warming above the pre-industrial levels (expected to reach 1.5 °C between 2030 and 2052) with the burning of fossil fuel contributing to over three-quarters of ...
Azmat Gani
exaly   +2 more sources

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