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FEAR-BASED BUYING AND INVESTOR CONFIDENCE: EXPLORING MASS SHOOTINGS' INFLUENCE ON THE STOCK RETURN OF FIREARM MANUFACTURERS IN THE U.S.

2019
The mass shooting is always a sensitive topic in America and it hurts the society a lot. Some pieces of literature have already proved that mass shootings will have impacts on the stock market and investors’ economic behavior. We are going to narrow down the study area to the firearms industry instead of the total market.
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