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The influence of store atmospheric on consumer behaviour in clothing stores in Durban
2022Store atmosphere is a critical force driving consumer response in the retail business (Lunardo 2015: 196). Store atmospherics are the store environmental designs intended to produce emotional effects on consumers to enhance purchase decisions, or the physical characteristics of the store that create an image to attract customers (Soomro, Kaimkhani and ...
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Store atmosphere, mood and purchasing behavior
International Journal of Research in Marketing, 1997Abstract The effects of store characteristics on customers' mood, on their satisfaction, and on their purchasing behavior are investigated. Two furniture stores differing with regard to their atmosphere, i.e. their condition, information rate and layout, were selected. Customers' mood – measured at the beginning, in the middle and at the end of their
Kordelia Spies +2 more
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Visual merchandising and store atmospherics: An integrated review and future research directions
Journal of Business Research, 2022Rituparna Basu, Justin Paul
exaly
Importance of Store Atmosphere for the Consumers
2019Today, through point-of-purchase communication efforts,brands are trying to make a consumer's decision to buy. In this context, thestore atmosphere, which is one of the elements of point-of-sale communication,is important for brands to communicate with consumers.
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2014
Increasing competition in Turkish grocery market is pushing retailers to search for ... attributes and store loyalty intentions of the customers are linked.
YALÇIN, Müge, KOCAMAZ, Tuncay
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Increasing competition in Turkish grocery market is pushing retailers to search for ... attributes and store loyalty intentions of the customers are linked.
YALÇIN, Müge, KOCAMAZ, Tuncay
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